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Google Networks

Q. How do the different Google networks work? A. Google comprises three distinct networks: Google Search, Search Partners and Display Network (which gives the option of managed or automatic ad placements). Google Search refers specifically to when yo

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Using landing pages with AdWords

Q. Should I use dedicated landing pages in AdWords? A. AdWords campaigns can benefit dramatically from landing pages in two possible ways: lead generating landing pages that convert well for service-based enquiries, or website product landing pages.

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AdWords Campaign Experiments

AdWords Campaign Experiments in Google AdWords AdWords Campaign Experiments (ACE) is a tool from Google which allows you to test real-time changes to your AdWords campaign, parallel to the current campaign. Previously, if you wanted to make changes t

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The effectiveness of SEO

Q. To what extent can SEO be effective for my business? A. With online marketing growing at such a rapid rate, most businesses are focusing their presence to be more online than previously. Getting your website on Google is getting more competitive e

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Stop the Wrong Titles Showing In Ads

Q. When I search for my ads, they are coming up with the wrong title, how can I stop this? A. If you're a Sydney removalist, and somebody searches 'eastern suburbs removalists', it's probably fairly safe to say that you don't want 'Western Sydney Rem

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SEO Key Phrases

Q. How many keyword phrases should I target? A. Deciding on how many keyword phrases you target for your search engine optimization all depends on how much you want to get out of you SEO for your website. What you should stick to is categories or clu

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Hire SEO Experts Or Go It Alone?

Q. Is it better to hire a company to do SEO or optimise my website myself?A. If you have a website, chances are you have heard of SEO, or Search Engine Optimisation. You may even have been approached by companies that offer this service, and asked yo

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How Quickly Does Google Index A Site?

Q. How quickly will Google re-index my pages after I've changed something on them? A. It depends on how often you are updating the pages on your website. For example if Google sees a blog that regularly post updates then it will crawl and index that

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Why Have I Lost My Top Ten Google Rank?

Q. I haven’t made any site changes, so why did my website drop out of the top 10? A. The lack of updates is exactly why your rankings have fallen. If you are not going to put in the time and effort to make changes to your site then Google will not

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Google AdWords Certified Partner

Q. What is a Google AdWords Certified partner? A. Google AdWords Certified Partner is a person/company, certified by Google to have extensive knowledge of AdWords and have a deep understanding of how to be highly proficient at using the program. To b

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Getting more conversions from web traffic

Q. Why am I getting good traffic and rankings, but very little conversion or sales? A. Believe it not, quite a few companies fall into this category. Business owners and marketers need to understand that just because a website is ranking and also get

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Google Analytics and SEO

Continuing in our series of articles on learning the basics of Google Analytics, we look at how the data presented by Google Analytics impacts on your SEO strategy. How Google Analytics affects your Search Engine Optimisation (SEO) strategy By now yo

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New Website SEO

Q. If I am setting up a new website, is it better to submit articles and links and boost SEO before it is live? A. As a brand new website might take weeks or even months of SEO work before getting a top 10 ranking, you might think it is a good idea t

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SEO Timeframe for New Sites

Q. How long do I need to wait before I see my site rank on the first page of Google? A. A lot of people are always asking questions such as, how long until I see results? When will my website hit the first page of Google? To be honest you may need to

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Choosing Domain Names for SEO

Q. Is choosing a domain name with SEO in mind important? A. Choosing a domain name from a SEO point of view can give you an edge in your SEO campaign and it's very important to consider which domain name would be best for your campaign before launchi

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AdWords Invalid Clicks

Q. What are AdWords invalid clicks and how do I stop them? A. AdWords invalid clicks are clicks that Google identifies as being fraudulent. Generally, the most common explanation is that competitors are clicking on your ads. Google recognises invalid

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Increase Search Engine Traffic

Increase Search Engine Traffic Following on from roi.com.au’s series of beginners articles on the basics of understanding search engine traffic, today we focus on how to increase search engine traffic to your website. How to Increase Traffic from S

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Static or Dynamic Sites for SEO

Q. I’m going to start a web site. Which will be te best for SEO – A CMS or HTML site? A. When a search engine such as Google analyses a website, it will only focus on the content and the way information is presented. No matter which CMS software

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What Does SEO Involve?

Q. What does SEO actually involve A. Search Engine Optimisation involves a number of things which can be a very time consuming process. A website will need to prove its “worthiness” to google before they start to rank highly in the search results

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