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Search Engine Marketing : More bang for your buck

Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are becoming the pillars of the marketing strategy in a number of business segments, particularly within the accommodation & travel industries, online and brick-and-mortar retailers, because even though 2/3rds of people still purchase offline, they research their purchase decisions online.

Top 10 Reasons why you should invest in SEM & SEO in a tough economic climate

Promote Your Website in the Search Engines with SEO.

  1. You can control your cost more effectively and tightly measure spending by limiting your budget.
  2. SEM is the most cost-effective available form of marketing to get your business noticed and it is adaptable to a wide range of budgets.
  3. It allows your business to narrowly target prospects by keyword or location: Pay-per-click delivers highly relevant ad messages initiated by the ad target at the exact moment the user is requesting information.
  4. Rapid set-up allows immediate results and visibility on the major search engines.
  5. Your business can measure, track and analyse every single ad and every single click.
  6. You can effectively measure the cost per lead and cost of sale, thus being able to closely monitor your return-on-investment.
  7. As the Internet is a trusted source of information, search engine marketing offers a cost-effective medium to grow your brand by building awareness through a consistent brand message visible in every related search.
  8. Through search engine marketing you can broaden reach to your target audience 24/7.
  9. Investing in search engine optimisation (SEO) offers large, long term gains and longevity of brand presence that cannot be beaten by any other available tactics.
  10. Search engine marketing allows you to develop a targeted and measurable marketing strategy that is delivers more results and accountability on your advertising spend than any other offline channel.