Do the ads actually work? How can you get ads to make someone buy with so little words?




Yes they do, and they are measurable (and scalable). You make it work by keeping it simple.
All you need to do is:

  1. Make sure that ad is extremely relevant to the search made on google and to what your product/service is.
  2. That is connects with the deeper need of the person searching – Ie. urgency, quality or price
  3. Has a direct call to action in that moment Ie. ‘Call Now,’ ‘Buy Now’ or ‘View Our Work Now’

Bonus tip: have it go to a customised landing page for that exact search so the person searching can contact you or buy straight away! Do all that and google will reward you big time and at a lower cost with the leverage of quality scoring.






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801 Glenferrie Road

Hawthorn VIC 3122


Level 4, 10-14
Waterloo Street Surry Hills NSW, 2010

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