Do the ads actually work? How can you get ads to make someone buy with so little words?

adwords-ppc

 

 

Yes they do, and they are measurable (and scalable). You make it work by keeping it simple.
All you need to do is:

  1. Make sure that ad is extremely relevant to the search made on google and to what your product/service is.
  2. That is connects with the deeper need of the person searching – Ie. urgency, quality or price
  3. Has a direct call to action in that moment Ie. ‘Call Now,’ ‘Buy Now’ or ‘View Our Work Now’

Bonus tip: have it go to a customised landing page for that exact search so the person searching can contact you or buy straight away! Do all that and google will reward you big time and at a lower cost with the leverage of quality scoring.

 

 

 

 

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