Every SEO campaign should follow a routine checklist
There are a number of important components and standards that your website should meet in order for your site to be crawled, indexed and ranked by the search engine spiders. When properly used, these features give a website the best chance of ranking well for targeted keywords. These elements of the SEO strategy, if not properly implemented or overlooked might hinder or harm SEO efforts. Below is a checklist that we believe can put your SEO campaign on the right track:
How do I increase my search engine traffic using SEO?
• Google Analytics verification – For your SEO strategy to be analysed well, ensure that Analytics is effectively set up prior to starting any SEO efforts. A good strategy is to have some base data before beginning any SEO for future reference and comparison.
• Design – Critically analyse the visual effect of your website. If the site drives people away, no amount of SEO will increase business online
• Browser Compatibility – Check compatibility between all major browsers such as Mozilla Firefox, Internet Explorer and Safari. Also ensure to check this between various versions of each browser and both on a PC and a Mac.
• Company contact details – Be sure your company address and phone number is on every page as this will both benefit the user experience but also positively impact your local search efforts online.
• Website Accessibility – A website that is accessible ensures successful delivery of content as frequently as possible. The elements that form a part of website accessibility include page functionality, HTML validity, downtime & server speed and status of website code. Should any of these elements be faulty, the search engines as well as visitors will struggle to visit your website, thus hindering SEO efforts.
• Broken Links – If the HTML link to a page is broke, the contents of the linked-to page may simply never be found.
• Form Functionality – Any information that you wish to be accessible to search engines should be on pages that can be directly accessed via a link, rather than being blocked, as search engines will not be able to find this information.
• Valid HTML & CSS – Ideally, code should be validated in accordance with W3C guidelines. The minimum requirement however is that code is functional enough in order to be spidered and cached properly by the search engines.
• File Size – Web pages that are too big in size will typically not be fully cached to reduce the size of the index, bandwidth and load on servers. Smaller file size also facilitates faster download of the page.
• Server Speed & Downtime – The SEO performance of your website may be adversely affected if your site’s server transfer speeds are slow and downtime is common. This is where investing in high quality hosting is critical.
Following the above points as a checklist for your SEO campaign will provide you with a solid platform for a successful search engine optimisation campaign for your business. This should result in improved traffic and rankings, which in turn should create new sales opportunities for your business.