Our top tips for building upon an already existing customer base…

Today Ewan & Kate sit down to discuss whether email marketing is still relevant in 2020, and our top tips for getting more out of your already existing list. We cover:

• How important is a creative subject line?
• What’s the best way to reduce unsubscribes?
• Is having a bigger email marketing list better?
• Why is your open rate going down?
• What’s the right balance between promotional and educational content?
• Example of a winning email marketing client

Hope you like the video, and get some valuable insights. If you want some help or advice, drop us a note at [email protected]