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Ewan Watt

Posted by Ewan Watt

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Four Advanced Tips To Beat Your Competition

Here are 4 tips that you and your competition may not know about:

Every day the team at roi.com.au is working with 1000+ clients on innovative ways to help our clients get ahead of the competition.

TIP # 1: Use navigational summary to improve your website conversion rate

TIP # 2: Use Site Links to Improve Click Through Rate and Conversion

TIP # 3: Finding the “money” keywords through Google Analytics

TIP # 4: Personalised re-marketing to your most profitable segments

TIP # 1: Use navigational summary to improve your website conversion rate

Google Analytics’ navigational summary is a fantastic information resource that tells you what information your customers need before they make a decision about your products and services. Navigational summary gives you an insight into exactly which pages your visitors visit before and after they reach a particular web page. Everyone is stretched for time these days, so if you make life easier for your customers you will be rewarded with higher website conversion rates.

TIP # 2: Use Site Links to Improve Click Through Rate and Conversion

If you are bidding for one of the top 3 positions on Adwords, you are probably already familiar with Site Links and how they can increase the amount of real estate you have on Google sponsored links, as well as how they are almost guaranteed to improve your click through rate.

What you may not know is by analysing and optimising the site links that are most popular, the conversion rate of your bestselling products may also increase.

TIP # 3: Finding the “money” keywords through Google Analytics

Everyone loves the idea of knowing which keywords provide the most number of sales leads. This is widely achieved using Google Adwords in the set up of conversion tracking with landing pages. One additional feature not as commonly utilised is using Google Analytics to identify which keywords are providing the enquiries on your site, or providing the traffic to your most important product pages. Start using this intelligence and you will start focussing at the most effective and profitable segments of your search engine marketing.

TIP # 4: Personalised re-marketing to your most profitable segments

Many people are noticing advertisements following them around from websites they have recently visited. Like most advertising, people tend to just block it out and don’t take much notice.

One of the best ways to cut through with your re-marketing is to set up micro segments of your re-marketing code ie: people who visited certain product pages. Then run tailored and personalised remarketing campaigns that are most relevant to these visitors. Our experience shows making the investment in this type of personalisation can improve the performance of your re-marketing by 200-300%

If you would like to discuss how any of these digital marketing strategies with Adwords and Google Analytics can help your business, give us a call or fill out our enquiry form. We look forward to hearing from you!