Online retailers around Australian are again having to restructure their search marketing strategy. One of Google’s most recent addition to their advertising arsenal are Product Listing Ads.
So what are Google Product Listing Ads?
To put it simply, Google Adwords’ product listings are a unique ad format which allows companies to include unique product information like a price, call to action, image and your store or business name. It allows you to create a stand-alone ad for each of your products.
Companies are finding it harder to connect with their consumers. Today an individual can be watching TV whilst shopping on their laptop and texting on their phone. It has been just over one month since the Google Adwords product listing went live in the globally, and SEO and traditional Google Adwords campaigns are proving to be little to no match against competitors advertising through Google Adwords product listing.
Google Adwords product listing works by allowing your ads to appear in their own box on Google Search, separate from text ads with no keywords or content. roi.com.au has even seen some campaigns have a lower cost per conversion, ultimately decreasing their marketing spend through Google Adwords product listing. Further supporting this, Marin for the US released their quarterly report which showed that Google Produce Listing Ad Search clicks were up by 210% and Product Listing Ads budgets grew by 210%.
roi.com.au has identified that Google Adwords product listing campaigns enables efficient management over product listings, bids and traffic, allowing your account manager to work out what’s going where and when, and distribute budget as necessary.
Benefits of Using Google Adwords Product Listing Ads
Decrease your marketing spend: Case studies from around the globe have seen a much improved return on investment and experienced a lower cost per click.
Increase in traffic and leads: Many businesses experience a significantly higher click through rate (CTR) with Product Listing Ads compared to Google text ads shown in the same search results.
Better qualified leads: As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchase decisions. This makes shoppers more likely to complete a purchase on your site.
Broader reach: More than one of your Product Listing Ads can appear for any given customer search, and if relevant, a Product Listing Ad and a text ad can also appear at the same time. This means your reach with shoppers for a single search could double.
How To Use Google Product listing Ads
For those looking at how to implement Product Listing Ads into their own Google Adwords account follow these simple steps:
1. You must create an account in Google Merchant Center. Here you can create a product listing ad campaign.
2. Set your daily budget and your maximum cost-per-click bid
3. Monitor your budget and bid and adjust dependent on the data coming through to ensure your ads are visible when your customer is searching.
4. Lastly, you must confirm your billing information in your Adwords account to launch your campaign.
To grab your share of the Australian consumer market and market more effectively, contact roi.com.au and begin your Google Adwords campaign today.