Google Announce Enhanced Campaigns Rollout Will Take Several Weeks To Complete

You don’t have a mobile website, you don’t know what Google Enhanced Campaigns are and you haven’t found the time to update your Google Adwords campaign yet! Don’t worry, breathe – you still have time!

Yesterday, Monday 22nd July, Google’s Senior Vice President-Ads & Commerce Sridhar Ramaswamy announced “As with many product launches, the roll out will be gradually completed over several weeks.”

Ginny Marvin from Search Engine Land  reported via conference call on Thursday 18th July, Google’s second-quarter earnings, CEO Larry Page stated “advertisers had already upgraded 6 million campaigns — almost 75% of all active campaigns.” However, that leaves 2 million campaigns that still need to be upgraded over the coming weeks.

You now have more time to make the relevant changes to ensure you are prepared for Google Enhanced Campaigns. To support your move will be posting articles over the coming weeks to guide you along this journey. As always please comment below and share your findings.

If you have any specific questions regarding Google Enhanced Campaigns or to engage in Search Engine Optimisation services or to let us run your Google Adwords campaign please give the team here at a call today!

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