Google+ is the social media platform that users are most satisfied with according to a study completed by the American Customer Satisfaction Index (ACSI). It topped more prominent performers in Twitter, YouTube and Facebook, with the latter ranking last overall in the report.
Why did Google+ fare so well?
ACSI has outlined three areas that people enjoyed about Google+. Ironically, these are the same areas that people disliked about Facebook. They were:
- Google+’s commitment to user privacy
- Google+ doesn’t splash banner and search ads across it’s interface
- Google+’s mobile app is very functional, unlike Facebook
Facebook’s “timeline” was one of the major reasons that the social media heavyweight fared so badly in the study.
These are American statistics – how do they apply to Australian businesses?
America is without a doubt the largest user of social media sites worldwide. Australia is prominent on proven sites like Facebook, Twitter and YouTube, but are less active on Google+. As a result, this information is extremely relevant to Australian businesses as it gives a look into the future.
America is indicating that Google+ is growing in popularity amongst users largely due to it’s simple functionality and ease-of-use. Facebook isn’t doing it’s brand any favours by introducing regular interface changes, like “timeline”, which are proving to be unpopular with users. It seems Facebook’s failings are only fuelling the rise of Google+.
Does social media still confuse you? Let us help make it crystal
Does all this talk of Facebook, Google+ and more confuse the hell out of you? Maybe you’re a business that is prominent on Facebook but unsure if you should take the plunge and get on Google+?
We at roi.com.au can help guide you through the ups and downs of the social media industry, consulting you on what each social media website can offer your business. Contact us today if you would like to learn more.