Q. Is it better to hire a company to do SEO or optimise my website myself?
A. If you have a website, chances are you have heard of SEO, or Search Engine Optimisation. You may even have been approached by companies that offer this service, and asked yourself if this is something worth exploring. After all, who doesn't want to be top of the search results in Google?
If you have Googled 'SEO', you may be thinking that this is something you could do yourself. There are so many sites out there that explain how you could optimise your site yourself so this is definitely a possibility. However, there is far more to SEO then first meets the eye.
First of all, like with anything to do with computers, the Internet and technology in general, the SEO landscape is constantly changing. What may have worked in 2010 may not work for you in 2011. You have to stayin tune with the latest developments if you want to stay at the top of the rankings. If you are running your own business and also running your own SEO campaign, the likelihood is you won't have the resources to do both as well as you require and as a result both areas can suffer. The same applies to accountancy, offline marketing and other elements of your business – if you can't manage the function at the necessary standard you either hire someone that can or outsource the function.
Engaging the services of a professional SEO company is a smart move, especially in competitive industries. If you want your SEO strategy to succeed, you have to commit the time and the effort, and most business owners do not have this time available. An SEO company has the time, resources and knowledge to dedicate to your campaign and deliver the kind of success which will deliver and extremely favourable return on investment at a fraction of the cost of hiring an internal SEO specialist.