One of the most dreaded aspects of forming a successful SEO campaign is finding the keywords that will bring the most high-quality traffic to your website. Keywords are a crucial part of your SEO strategy, and yes, finding the right ones can be complicated and time-consuming. However, that time and effort will pay off in conversions beyond your wildest dreams, if only you can get the keywords right. Before you run screaming in the other direction, though, read this article for some tips on finding the right keywords for optimizing your website.
The first step to choosing keywords is research, research, research. It is essential that you choose not just any keywords, but the right keywords that will bring the greatest possible number of targeted visitors to your site. If you spend time and money optimizing your site for the wrong keywords, you’ll get irrelevant visitors who will just be frustrated with your website’s failing to fill their needs. Take the time to brainstorm a comprehensive list of keywords and phrases appropriate to your site’s products and/or services. Attempt to get into the minds of your potential customers as you come up with an inventory of keywords. If you sell used cell phones, people searching for your products might enter “cell phones,” “used cell phones,” “used phones,” or something more specific, such as “used Motorola cell phones.” You should take all these possibilities into account, and be creative in coming up with different combinations to form specific phrases. During the brainstorming phase, don’t limit yourself.
SEO rankings and your website
After brainstorming, do some further digging to find out which of your potential keywords are most viable through an instrument such as the Google keyword tool, which will tell you which keywords are most suitable for your particular website. After narrowing down your list, you can insert keywords into the content of your site. Take care not to be overzealous with keywords, though, as keyword stuffing is not looked upon kindly by search engines.
Choosing and using your keywords is far from the end of your keyword journey. In fact, this journey never really ends; for the length of your website’s life, your keyword use will continue to evolve as search trends change. Be vigilant in tracking your keywords’ performance with a tool such as Google Analytics so you will know where your SEO strategy can be improved and which keywords should be dropped altogether.
Like I said earlier, keywords are complicated and time-consuming. But if you use the right keywords, you won’t regret the time or money spent on optimizing your site; you’ll be too busy counting your money and keeping up with business generated by your highly effective online marketing.