Getting your website noticed by search engines is one of the best things you can do for your business. It is a universally acknowledged fact that the higher your site appears on the search engine results pages (SERPs), the more traffic your site will get, and the more opportunity you will have for conversions. But knowing that is only the first step in bringing your website to the attention of high-quality visitors; what’s the next step in search engine promotion?
First, make sure your website is ready to be indexed by the search engines. Fix any broken links, make the content keyword-friendly, and put forward an overall attractive site. The traditional method of search engine site submission is to do so manually, at the search engine’s submission page. Doing this is fine, but there’s a good chance the engine’s bots will find you before your manual submission goes through. And when the search engine finds you, your site needs to be ready.
Improve your SEO Rankings in the Search Engines
SEO is a wonderful way to attract attention to your site, but it’s far from being the only way. In fact, SEO should be used in addition to a more aggressive marketing campaign that targets social media as a form of low-cost publicity.
The world lives online, and people are addicted to the feeling of being connected to their friends and family around the clock. Social media is enjoying an enormous upswing in popularity, and even the most conventional businesses are jumping at the chance to market to a huge market segment through the power of connectivity. Social networking sites such as Facebook, LinkedIn, and Twitter, social bookmarking sites like Digg and Stumble Upon are all excellent methods of reaching out to potential customers. Blogging, sending newsletters through email, and joining forums related to your business are also an effective way of getting the word out about your business, and even more importantly, of getting people to link to your site.
If you haven’t made an inroad into the world of social media for whatever reason, rethink your position. You may be missing out on an opportunity for growth, one that you can be sure your competition is already making use of. Search engine promotions through social media is the marketing method of the present and the future, so get in the game now.