How to optimize images on your e-commerce website

If you run an online store, image optimization is an art that you want to master. From attracting shoppers perusing Google images to reducing site load time – image optimization can be an important part of building a successful ecommerce business.

Why you should optimize your images in ecommerce site for better search engine ranking?

  1. Optimising the images on your site will help your eCommerce store rank higher in organic searches as a whole.
  2. Image optimization also brings you a new source of traffic from image searches. 63% of Image searches converts into site traffic
  3. A faster loading time drives more clicks and higher conversions for eCommerce websites.In other words, pictures has a direct impact on your revenue

Now that you know the reasons why you should optimize your images for better search engine ranking. Let’s start!


Step 1. Choose your own high-quality image first

Start with the pictures which you think has high value to you and will interest a large audience. Optimising low quality images won’t appear visually appealing and people generally ignore low quality pictures.


An example of a high quality image


Step 2. Name Your Images Descriptively

Google rewards people who are following their guidelines. As per the Images, naming your images descriptively will greatly help Google determine what your image is.

For Example



Step 3. Set up the alt tag

< img src=”http://” alt=”This is where you should put your alt tag” />

Benefits of using Alt Tags

  • Assist visually impaired customers
  • Customers who have slow internet connection will get an idea on what image he/she is looking at
  • And lastly, search engine crawlers read them as they navigate your site.

You’re not only helping yourself but more importantly you’re able to help other people

This is how Alt tag looks like in action. This happens when an image is broken or the internet is too slow, it’s not able to load the image.


As a rule of thumb on e-commerce, You should add the alt parameter to the main featured product picture on each product page to include product name.

Good Example of optimized alt tag and file name

The image below shows we’ve searched for baby toys


This is the first image which shows up. So we’ve checked its alt tag and file name. This is what we’ve found



If you noticed, the image’s alt tag is “Baby Toys” and the file name is baby-toys1.jpg

Step 4. Check your page speed score

One of the most common causes of slow websites is un-optimized images. You can use Google’s Page Speed Insight to check whether if your website’s speed score.


Here is a little guideline to check if you got a good score:

60 or above: Healthy Page Speed

0 – 59: Needs Improvement


Step 5. Reduce image file size

If your website’s page speed is slow then you should consider checking your image file size. It is recommended to use images which are below 100kb and avoid using pictures which have a resolution of more than 2000pixels. Here are some really helpful tools to optimize the file size of your images – TinyPNG works like a charm. This tool can cut down 30-90% of your image’s file size without compromising the quality. – This is like TinyPNG on steroids. This tools compresses the image and at the same time, it can also resize the image to your desired height/width.

With these two tools reducing your image’s file size will be like a walk in the park!



Optimising images for better search engine ranking can be hard if you don’t know where to start. but with the right tools and knowledge it can be really easy. The benefit of optimising your images is endless from getting a good google ranking to having a fast website speed which can lead to revenue growth!

If you want to grow your online revenues and profits, you can visit our E-Commerce page for more details.


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