Superior Google rankings are one of the aims of any SEO strategy, for good reason. According to a recent search engine usage study by Nielsen, Google accounted for 63.2% of the searches done over the last year. That means of 9.4 billion searches performed, 63.2% of them were done via Google. Can you afford to miss out on a market segment so large? Simply put, you can’t; this is why SEOs spend a large amount of time optimising their clients’ sites for high rankings on Google. Webpages that appear high up on the search engine results pages (SERPs) inevitably get more clicks, which, if the page itself is of good quality, will lead to more conversions and increased revenue.
High SEO rankings come by way of many different factors, one of the most important being your content’s relevance to the search performed by the user. Google’s main priority (besides making money, of course) is to provide its users with the best search results possible. They want their customers to be able to enter a search term and find exactly what they’re looking for. Therefore, they try their darnedest to find the most relevant information available and present it to the user in the form of SERPs. The best way to ensure your content is relevant is to perform accurate and thorough keyword research. The scope of this article is too small for such a specific topic, but here’s a great article on how to perform keyword research.
Google SEO – An Overview
In your quest for search engine rankings, be sure your content is not only relevant, but also exceptional. If you offer unique and valuable content that can’t be found anywhere else on the internet, you can be sure people will come calling, and if they like what they see, will refer their friends. Getting one-way links to your site is a guaranteed method of moving up in the Google rankings, since it proves that your content is popular, relevant, and desirable. Therefore, make your content link-worthy, and you will see the payoff.
The best characteristic of good content is that it doesn’t have to cost much. If you are privy to any trade secrets or can provide a tutorial that is one-of-a-kind, those are perfect fodder for link-worthy content. Even if you aren’t a writer and prefer not to inflict your poor grammar on the world, hiring a freelancer experienced in SEO is always an option, and it doesn’t have to be an expensive one. Just make sure your content is engaging, original, error-free, and link-worthy, and your SEO rankings will improve on their own.