Is Google Page Rank a useful SEO performance benchmark?

What is Google Page Rank and how do I influence it?

Page Rank describes how relevant a given web page is and is determined through an algorithm which assigns numerical weighting of millions of different variables. The Page Rank of a website, and the pageranks of other websites linking too that site, influence how high that website is likely to feature on search results for relevant search terms. The term PageRank is a trademark of Google.

Google aims to deliver the best possible search results to searchers, and they are pretty good at it. On a global scale 90% of internet searchers turn to Google first and in Australia that percentage is even higher. So to get the best possible rankings for your website, satisfying Google’s ranking criteria really matters.

Securing in-bound links from pages with strong Google page ranks has a much more positive effect than collecting countless links from websites with lesser page ranks. Since 2005, it is possible to have certain links discounted by Google in terms of calculating page rank. To counter questionable link-building practices, Google came up with a ‘nofollow’ variable, which allows web developers to make links that are not considered as part of the PageRank algorithm.

While Page Rank is considered important, Google has gone on the record as stating it is not the most important metric to track. Success in ranking on Google is an ongoing process and if you implement a continuous search engine optimisation campaign in accordance with search engine guidelines, your page rank can improve over time, but it’s not a cause for concern if it doesn’t as the value your website delivers is in terms of sales and sales leads, not page ranks.

What is a Good Google Page Rank?

A good page rank will depend on the nature of competition in your industry. If competition is low, say in an industry where you have patented a new product, page rank isn’t all that important as there are few competitors. Google assigns a number from 1-10 with 10 being the best. There are essentially four categories of Page Rank:

0-3: New websites or those with minimal in-bound links
4-5: Popular websites with numerous in-bound links
6: Extremely popular sites with hundreds of links, many of which are from quality PageRank sources
7-10: Generally highly respected media brands, large enterprises or A-list bloggers.

It’s worth bearing in mind that if two sites, say you and your competitor, have the same relevance for a given search term then the page with the better page rank is likely to be returned first. To find your page rank, download the free Google Toolbar and turn the PageRank feature on.

While PageRank is a good indicator of how relevant Google thinks your website is, there are other factors to consider. The best judge of how you website is performing is the amount of sales you generate either directly or indirectly through the internet.

To get the most from your website, call ROI on 1300 650 274 for the most comprehensive performance based Search Engine Marketing services in Australia. And please visit our SEO services page to find out more information on how search engine optimisation can help you.

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