(VIDEO) Moments based Advertising


Moments; there are so many moments in business where you can win!

Today is Valentines day. I did a Google search this morning across mobile and desktop for ‘Valentines Day Flowers’ and almost every advertiser was running an Adwords campaign from 3-days ago and weren’t capitalising on the ‘moment’.

Today is a golden opportunity to be playing in the moment and to be getting those orders by ‘guaranteeing delivery today’!

There are so many moments in business where you can win with a value proposition that suits the ‘moment’.

If you would like to start exploring some different creative ways in which your business can leverage ‘moments’, then touch base. We’d love to help.

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Here is a great resource about moment-based marketing and the 7-steps involved. Click here.

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