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Handy Steps to Make The Most of LinkedIn Marketing

With acute targeting abilities and in-depth industry insight, marketing on LinkedIn can be a valuable marketing tool for any business. Summed up by their slogan ‘market to who matters’ this social media channel allows you to target individuals wi

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“Why Instagram” Sincerely, Boring Businesses

You’ve certainly heard of it or you may have a personal account of your own. The phenomenon of Instagram (affectionately known as “Insta”) is a staple in the social media world, with larger corporations now garnering a large following throug

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ROI.COM.AU Digital Update Episode 3

We're back with another "Digital Update" here at ROI.COM.AU, our latest fortnightly series on digital marketing. In our 3rd instalment we talk about the importance of knowing how to write Adwords content for your audience, taking into account your

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Google Chrome to flag insecure and untrustworthy sites

Picture this - you're on a website, about to register your details to sign up to a mailing list, receive that free product trial or buy your favourite pair of shoes on a site you've shopped at for years. In the top left hand corner, a bright red

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Searching for Search Engines (platforms on the rise)

At ROI.COM.AU we're all about scouring the online world for what's making waves, shaping how real life people connect, no matter the distance. In this particular post we've focused on search engines both new and old that have had great influence o

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How To Sell Your Boring Product On Facebook

The reality is that not every product is as stylish as the new MacBook, as appealing as the latest BMW, or as lively as Red Bull’s all new energy drink. By common knowledge, we’re all aware that certain products sell themselves, but that doesn’

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ROI.COM.AU Digital Update – Episode 2

The Digital Update is ROI.COM.AU’s new series of fortnightly videos on the latest in digital marketing – and we're excited to show you our second episode. In this edition, website designers Luke Honey, Alan Scott and Matthew Storer share their i

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DIY Social Media Leaderboard

Although you’re probably equipped with our downloadable social media calendar, sometimes having a physical leaderboard to quickly glance over is helpful to remind you of how your social media pages are tracking. But instead of wasting paper on pri

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Free Social Media Calendar Template

Whether you’re a veteran or new to the social media marketing game, one thing shall always remain; the need for expert planning. So in order to make sure your content is released "right on time", ROI has provided a free calendar template that’

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5 Must Have Social Media Tools

Header image courtesy of www.mytotalretail.com With social media shaping the digital marketing landscape, the need for engaging content is greater now than ever, no matter the platform. While you may fancy yourself a con(tent)-art

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ROI.COM.AU Digital Update – Episode 1

The Digital Update is ROI.COM.AU’s new series of fortnightly videos on the latest in digital marketing – and we’re happy to say the first episode is now live. In the maiden edition, digital strategists Caleb Wynne, Robert Somers and Brett de

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Google Penguin update: What you need to know

Google’s new algorithm Penguin 4.0 has now gone live. David Pocock explains how these changes will affect your website and what you can do to avoid plummeting down the search results. What is Google Penguin? Put simply, Penguin is the name fo

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QANTAS RADIO – Founder and CEO of ROI.COM.AU Ewan Watt talks business with Alan Kohler

Founder and CEO of ROI.COM.AU Ewan Watt discusses digital marketing trends. Where it is at now…and where is it heading? LISTEN BELOW. [audio mp3="http://www.roi.com.au/wp-content/uploads/2016/01/Ewan-Watt-Q-Radio

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Melbourne Cup Winning Icon Michelle Payne – New ROI.COM.AU Ambassador

ROI.COM.AU has announced Melbourne Cup winning jockey, Michelle Payne as agency's Ambassador for the next 12 months. Ms Payne, the woman who famously stopped the nation in 2015, will be involved in a number of events with ROI.COM.AU designed t

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ROI.COM.AU Launches Sydney Office

ROI.COM.AU is pleased to announce the launch of it's Sydney office on the 11th of August at a cocktail event held in conjunction with Google Australia. ROI.COM.AU CEO Ewan Watt and Google Australia's Mitchel O’Donohue covered the latest updates

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Has your business been given the flu shot?

It’s that time of the year when unfortunately some of us catch a cold or the flu. But alas, there is no need to worry - just buy a “jab” of the flu shot and you’ll be fighting fit for the next six months….Right? Whether it is your

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Fighting back against online travel giants

ONLINE travel agencies (OTAs) can get your property’s name in front of a huge market of travellers, drive last minute bookings and fill rooms that might otherwise go empty. But this increased exposure comes at a cost, and most independent ho

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Car insurance: Who is winning the digital battle?

Car insurance is arguably the most competitive industry in Australia. The rivalry is at its hottest online, in this article we rate the digital performance of the five major brands. 1. Who had the most overall traffic?  

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Facebook re-invents Like button: What does it mean for marketers?

OFFICIALLY live in Australia as of Thursday, Facebook users now have a more detailed way to express their feelings through a range of new emojis. Positioned next to the “like” button, the new emojis of “haha”, “love”, “wow”, “sad

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Google AdWords Unveils Changes to Ad Positions

Google Removes Sidebar Ads From SERPs Recently Google announced worldwide changes to desktop search results that will impact advertisers across the globe. They are removing sidebar ads for desktop SERPs. This means desktop wi

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