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Nadia Dore-Wheeler

Posted by Nadia Dore-Wheeler

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What is Remarketing?

Have you ever noticed how after visiting a particular website, you may see some of their ads on another non-related website you visit afterward?

A woman looking to buy a house had this happen and thought it was a sign from the heavens. But, it was just the miracle of remarketing…

Basically, Google offers companies the opportunity to re-reach visitors to their page by collecting their cookie IDs, then adding them to a remarketing list.  Once collected, Google allows the company to advertise their banners on web pages that have accepted Google advertising placements, where these audiences venture off to. Pretty incredible!

The types of features available to these companies are varied, with the ability to customize target audience lists and so on. However, some limits are a 100 minimum amount of cookie ID’s per list before your ads can go live; the interface for the ad-words can also take a while to get your head around too.

Yet, apart from that, remarketing is a great opportunity for businesses big and small to reel in potential customers sitting in the valley of decision. E-commerce pages that experience plenty of “shopping cart abandonment” tend to benefit greatly from remarketing, securing more online sales than without it!

This is due to the fact that people have already shown interest in what you have to offer, it’s just about sealing the deal. Not only can these ads be shown on the websites that host this option but Facebook, Pinterest and Youtube are also available.

If you’re curious about whether remarketing can work for you, why not give us a call today and speak to one of our qualified Google specialists. We have experience from working with hundreds of clients and can provide a free consultation that’s sure to set you on the right track!