Featured on Channel 9… See marketing campaigns that worked!


by: Ewan Watt 2.5 min read

I hope this blog will provide you with some inspiration for 2020!

 

Below we feature 6 campaigns that have seriously worked in the past 2 months.

To run a truly successful marketing campaign, you need a dedicated team to deliver the results. Everything needs to work in harmony:

  • Having a stretch sales target (forecasting success)
  • Knowing exactly where you think the extra sales will come from
  • Identify the best digital marketing channels for your audience
  • Knowing how many website visitors you need to hit target
  • Great creative which is consistently promoted online
  • Regular & Intense Monitoring to know what is working and what is not

I’m really proud of the latest work from our awesome team at ROI:

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Christmas in a Box Campaign


As featured on Channel 9! See here

RECORD 🥇 Year on Year Sales Increase 

Fabulous Catering has been a great and loyal client of ROI for over 10 years.

 

What worked:
 Brilliant product idea from the team at Fabulous Catering
 2 step landing page, converting at 20% +
 Cut through messaging with min price point in the ad copy

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Burgess Rawson 100% Success Rate

$78 Million in Sales 💰

Read about the results of our work:

7-Eleven nets $78 million from sell-off of 15 service stations

What worked:
✔ Great product & sales performance
✔ High converting feature campaign web page
✔ Accelerated re-marketing close to auction time
✔ Targeted & diverse keyword selection which matched buyer profile

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Retail Black Friday Sales

334% Sales Increase 💰

Year on Year for Black Friday! 

thestabledoor.com.au

What worked:
✔ Facebook targeting to any user which had added a product to their shopping cart the last 180 days
✔ Facebook targeting of anyone that had viewed selected products on their website the past 180 days, with targeted message and limited offer
✔ Sticky Footer on the website with clear messaging

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Luxury Property Campaign

$350k above reserve 🏠

See the Multi Million property here…

 

What worked:
✔ Great brief from agent anticipating what profile of buyer would buy the property (created competition)
✔ Weekly campaign reviews on which audiences had highest % of repeat visitation
✔ Facebook to reach new audiences, google re-marketing to convert into active buyers

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Black Friday Campaign

Biggest Sales Results

Year on Year for Black Friday Campaigns

buydirectonline.com.au

 

What worked:
✔ Great product planning by the team at Buy Direct Online
✔ Segmenting B2B from B2C audiences to increase average order value
✔ Intense email messaging & updates over a 72 hour period

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FOMO Marketing Campaign

 

Warehouse stock sales increased in just 5 days 💸

See the Limited Stock Landing Page here…

 

What worked:
✔ FOMO email & facebook re-targeting campaign
✔ FOMO High converting landing page
✔ Sales segmenting leads by delivery date

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Do you want to accelerate the sales of your business in 2020?

We have an outstanding and accountable campaign team that bring your best marketing ideas to life.

 

Just drop us a note at [email protected] or call up for a chat on 03 9888 4400

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