Local SEO: 5 Tips for Local Retailers to Beat Big Brands on Google this Christmas


by: Kim Boxhall 2.0 min read

Give your Google My Business a Xmas makeover & maximise your SALES in 2018

Att: All Local Retailers

 

Have you invested money in SEO in the past only to find your business ranking on page 4 or 5.  Have you given up trying to beat all the big businesses who seem to have unlimited money and resources to rank at the top of Google?

 

Well by reading this article all your Christmases have come at once.. we will show you how to beat the biggest brands, plus grow your sales in the peak Xmas trading period.

 

Don’t believe us.., below is an example of one of our clients who is out ranking some of the biggest websites for the keyword “Christmas gifts Melbourne”

Here are 5 quick tips that you can do today to increase your visibility and rank above your biggest competitors

 

1. Location targeting

Be smart about your target area and only focus on the areas where most of your customers will come from.  The more focused your service area the better the chance of ranking at the top.

2. Change keywords in your Google My Business

If your business profits from a specific product, then why not include it in your Google My Business listing? Our client, Creative Hampers, profits from Christmas Hampers and Gift Baskets, so we included this in their listing name

Before

After

3. Decorate your listing through Christmas related event posts and images

Decorate your listing like you would decorate your business! Include more Christmas-themed images in your photos section, and create an even post showcasing your latest Christmas products.

 

 

4. Extend Your Trading Hours

How many consumers leave their Christmas shopping to the last minute and then find that they run out of time to complete their Christmas shopping? Update your business hours in the ‘special hours’ section of your listing and let your customers know that you are open late

5. Updated the Payment Methods

Does your business accept VISA, MasterCard, AMEX, or Pay Wave? Let your customers know – this could be the difference between a visit to your website or business premises.

 

Christmas has come early for one of our lucky readers! Would you like the chance to win a free Google My Business optimisation package valued at $1,800? Sign up to our competition now and accelerate your sales during the peak Christmas sales period.

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