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Posted by ROI.com.au

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Online advertising showing strong growth in Australia

90% of Australian advertisers maintain or increase budget levels

Online advertising continues to be the preferred path for Australian advertisers with recent reports revealing that online advertising in Australia grew by close to 12% in the last financial year.

The latest report from Frost & Sullivan, released last week, suggests that spending on online advertising in Australia reached $635 million in the year to June 2011 and is predicted to continue that strong growth pattern, surpassing the billion dollar mark in 2016. Video advertising and mobile advertising are both expected to show significant growth during that time frame with mobile set to experience compound annual growth of 43%.

How does this affect Australian businesses?

It’s not surprising to learn that over half of Australian businesses increased their online advertising budgets in 2010/11 – in fact only 10% reduced spending on online advertising. Earlier this year, we saw PwC reveal that the Australian consumers were expected to spend close to $14bn online in 2011, so it’s logical that advertisers invest more of their marketing budget in online initiatives in order to get a greater share of that market.

More Australian businesses are realising the value of the internet as a sales & marketing channel. Building a robust and extensive presence online is a vital part of strategic business planning for any Australian enterprise looking to grow in 2012 and beyond.

Investing in search engine optimisation, pay-per-click advertising such as Google AdWords, conversion based web design and building a strong presence on social media are elements of online marketing worthy of serious consideration for all growing businesses in Australia.

Online marketing presents two distinct advantages over traditional forms of advertising – cost-efficiency through targeted SEO campaign management and measurability using tools like Google Analytics. If 90% of online advertisers are continuing to show faith in the internet as an advertising channel, can you afford not to?

Get a tailored online marketing solution for your business

roi.com.au have the online marketing solution for your business. We specialise in delivering a tailored online strategy to help Australian businesses to get a better return from their online investment. Through a comprehensive range of marketing solutions – including search engine optimisation (SEO), PPC advertising, web design, marketing communications and social media optimisation – we put your business first.

Call us today on 1300 650 274 for a customised internet marketing solution for your business.