Welcome to the ROI WRAP – our snack-sized regular roundup of news, views, tips and tricks from the most influential and authoritative minds in digital marketing from around the globe.
Every week our Content Team will dig deep into the endless resources of the Net to bring you the best blogs, videos, infographics, podcasts and much more to help drive your online business forward. We’ll also slip in our take on where you should be focusing your efforts in the fast changing digital marketing environment.
Is your keyword strategy old school or new wave? Our data and analysis reveals new ways Australian businesses are getting to the top of Google that are bound to surprise you.
Have you ever wondered how much your website traffic is worth? This week SEO guru Matt Southern test drives SEMrush to work out the value of organic traffic to the world’s top websites. Give SEMrush a try yourself to find out the value of your website traffic and to discover some interesting stats about your competitors. While you’re at it, give our free SEO Tool Market Snapshot a try to see how many clicks your website receives compared to your major competitors.
Also making news this week was Google analyst John Mueller raising eyebrows with comments about the harm any link building can do to a website. And if you’re still scratching your head trying to figure out Google Analytics, we have the perfect analysis to help you.
On your drive home from work, make sure you listen to the SocialPros Podcast, which discusses the latest social media news and trends. Also for social media junkies we share an article on how to run better Facebook competitions.
If web design is more your speciality, click on the link for 50 free web design kits for February.
And of course, we supply the Tweets of the Week and have the latest from the ROI CEO.
Tweets Of The Week
Content marketing educates and/or entertains with the intent to nurture a buyer relationship
— Steve Farnsworth (@Steveology) February 16, 2015
Building relationships is the most important thing you could achieve with social media! pic.twitter.com/hKFsOvQp7X
— Ian Cleary (@IanCleary) February 10, 2015
The Difference Between Content Marketing, Social Media Marketing and SEO http://t.co/yHTMdClohs
— Jonathan Gebauer (@jogebauer) February 15, 2015
BLOG OF THE WEEK:
We’ve found 3 easy ways to help rank for keywords that you might not have considered.
Find out the most valuable search engine traffic in areas such as retail, tourism, health and finance.
Who doesn’t love something for free? Here are 50 amazing kits and samples for web designers.
Newsjacking and eight other tips for targeting local customers with pay per click.
Learn about the concept of “Youtility” and how it can help your online marketing strategy.
Are you still trying to wrap your head around Google Analytics? Read on to help demystify this confusing tool.
The latest edition of the SocialPros Podcast features industry specialists Jay Baer and Jeffrey Rohrs talking with special guest Brian Fanzo about how to balance a company brand with a personal brand.
Are you creating a mobile landing page? Answer these three questions before you do.
If your business runs Facebook contests, this is an article you can’t miss.
The way you conclude your blog is just as vital as the way you begin it, and other advice for improving your blog posts.
Quote from the ROI CEO
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