Welcome to the ROI WRAP – our snack-sized regular roundup of news, views, tips and tricks from the most influential and authoritative minds in digital marketing from around the globe.
Every week our Content Team will dig deep into the endless resources of the Net to bring you the best blogs, videos, infographics, podcasts and much more to help drive your online business forward. We’ll also slip in our take on where you should be focusing your efforts in the fast changing digital marketing environment.
In the second edition of The ROI Wrap we warned you about the importance of having a mobile-friendly website for ranking purposes. Now, Google has made it an official ranking signal. . . Are you ready for “Mobilegeddon”? Read on to find out about the changes announced by Google.
In other news, Instagram has launched a new advertising feature that will make social media marketers salivate at the potential opportunities.
How much value are you getting from your content marketing? This vexing question is answered in a piece that details why content doesn’t have to be expensive and more surprisingly, why you don’t have to create it all yourself.
In the world of web design, make sure you check out HubSpot’s blog that dissects 15 brilliant homepages and examines what makes a good website.
If you want to stay abreast on what is coming up in the world of search, read the predictions made by the Director of Digital Marketing for Microsoft.
Of course we also have the Tweets of the Week and have another episode of Digital TV. In this week’s edition, our Chief Technology Officer, Sean O’Neill, discusses the growing threat of negative SEO.
Tweets Of The Week
Your job as an SEO is to get links. After you do that your next task is to get more links At some time during lunch, think about content
— Lyndon Antcliff (@lyndoman) March 3, 2015
— Larry Kim (@larrykim) February 27, 2015
— Greg Gifford (@GregGifford) March 5, 2015
Blog of the Week:
Google’s latest announcement is going to be significant for Mobile SEO. The Google Webmaster Central Blog recently said: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
Do you want to make sure your content is financially worthwhile? As this article explains, a mix of original, licensed and community content will give you the best results. Read on to find out what else will help. The scene has changed a lot since we looked at the best content management systems for SEO back in 2012.
Instagram has announced a new advertising feature that is being compared to a photo spread in a magazine. Advertising posts will now include the option for users to swipe left to view more pictures and learn more about products.
Not only will you be inspired by these wonderful homepage designs, but writer Jessica Meher also discusses why each example is brilliant.
Facebook’s algorithm factors in how interested a user is in a particular page, how much engagement a post receives, and when it was posted in order to determine if it will be shown on a News Feed. Find out how to increase the likelihood that your content will be shown in the organic News Feed.
Microsoft’s John Cosley pens an article for Search Engine Land discussing four key trends that are redefining search.
If you take one thing away from this article on growing your audience it should be this: “Your audience is not made up of numbers or stats of metrics, your audience is a group of individuals who share a common idea, value, motivation, or pain.”
If you want to make sure your content reaches its full potential, have this checklist close-by the next time you create something. It will help you optimise, measure and improve your content.
While there are 271 million monthly active Twitter users, only 34% of marketers are using Twitter to successfully generate leads. In this amazing infographic learn more about Twitter to better target your audience and generate leads.
Quote From The ROI Chief Technical Officer
Sean O’Neill: “What’s widely known as negative SEO is definitely a growing trend in the industry right now, and it’s effectively your competitors targeting your website to decrease your rankings rather than increasing their own.”
What do you think about Google’s latest announcement? Will you be using Instagram’s new ad feature? What are your predictions for SEO? Leave a comment below.
And if you need help with anything we feature in this week’s Wrap, please feel free to contact one of our experts.
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