Ball Tampering & SEO

by: Ewan Watt 2.7 min read

I am involved in coaching a junior cricket team and noticed the moment that cricket started on television back in November, that the young kids I coach were saying things like “I’m bowling as fast as Mitchell Stark” and ‘I’m hitting sixes like David Warner”. These kids are truly inspired by and look up to the Australian Cricket Team.

However, on Sunday it was a very different vibe amongst the juniors and their families at our cricket presentation awards when the story of cheating and ball tampering was released. In the words of a 9-year old the message was quite simple. “You need to play by the rules!”.


In the world of sport and business it can be easy to see the grey for our own personal interest or commercial advantage.

The Rules of SEO (Search Engine Optimisation)

When it comes to ranking number 1 on Google, the philosophy is quite simple. Provide the best quality information available on Google for that subject matter. To be the best your information needs to stand out and be unique. This takes time, effort, care and skill. This information does not have to be text; it can be images, videos, slide shares or Q&A format. In basic terms; whatever content format is going to help the user the most.

SEO and Ball Tampering

It’s black and white. Ball Tampering is clearly not in the rules (or spirit) of Cricket! Guess what, Google’s position on SEO is also very black and white.

“Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.”

Below are 5 of the most common examples of SEO short cuts that are not playing within Google’s rules:

  1. Copying content from another website. You can check if this is happening to your website by using this tool
  2. Automatically creating web pages for large numbers of select keywords. e.g: pages for Cheap Printers Albury & a page for Cheap Business Cards Albury
  3. Paid High Authority Links. Paying for blog posts on websites with high page authority for deliberately passing page authority to your site.
  4. High volume relevant links. Links from blogs created on private IP networks which are only designed to create high volume links with keywords to your site. It’s disturbing how many Australian SEO companies still advocate this practice given its been a breach of Google guidelines for many years.
  5. Claiming the Google+ business profile of another unverified business listing. This is obviously unethical behaviour trying to trade off another businesses brand or business listing. Google now has alerts which can notify you of this and when this has happened to your business

Are you worried if your website has been subject to SEO shortcuts?

Touch base with us for your FREE SEO Audit Report which will identify:

  • Any content violations
  • Your Google my Business Profile Status
  • Mobile Site Speed
  • Number of Inbound Link Violations

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