It’s not about you, it’s about your customers.
The most common mistake businesses make with social media is to mostly talk about themselves, particularly about how good they think them and their products are.
It’s far better to talk about your customers and their needs.
There are several ways to add value, such as providing helpful information, solving problems, entertainment or just a place to escape for a bit.
We all need that every now and then. Remember, value does not have to be all about business. Make it fun. Fun works on social media.