In this day and age, website speed is extremely important for businesses. Did you know:
47% of people expect your site to load in less than 2 seconds.
40% will abandon it entirely if it takes longer than 3 seconds.
Yes a slow website is frustrating, but you might be wondering, does this actually impact your Google rankings?
“Google will reduce the amount of crawlers it sends to your site if your server is slower than 2 seconds.”
Whilst you can do all the work in the world optimising imagery and the rest, many people don’t consider the main processor of your website: your website hosting.
But aren’t all website hosting providers the same? Don’t they all do the same thing?
In some ways, yes: most hosting providers do the same thing, but it is the servers and configuration that differs. A hosting server is just like a computer: each one sets up their servers and run their technology differently.
So, how has ROI tackled this?
In the past week, ROI moved a client to a new hosting provider and implemented Cloudflare. The results? An increase of 50% performance improvement (based on before and after tests via Google Page Speed Insights).
In another speed test via Pingdom, whilst the score didn’t improve; the loading time of the website was 5 seconds quicker and reduced the number of requests by 20.
After the website move our client said:
“So far, it’s looking promising and the site ‘feels’ a lot faster.”
In this case, a website move and Cloudflare implementation decreased the load time of the website and increased the speed performance. This providers a better user experience and improves your Google SEO Ranking
Want to check your site speed?
Contact us today for a free technical check: must request BEFORE FRIDAY.
Just send us an email:
Interested in marketing your business to new demographics? Click HERE to find out more.