In this day and age, website speed is extremely important for businesses. Did you know:
47% of people expect your site to load in less than 2 seconds.
40% will abandon it entirely if it takes longer than 3 seconds.
Yes a slow website is frustrating, but you might be wondering, does this actually impact your Google rankings?
The answer:
“Google will reduce the amount of crawlers it sends to your site if your server is slower than 2 seconds.”
Whilst you can do all the work in the world optimising imagery and the rest, many people don’t consider the main processor of your website: your website hosting.
But aren’t all website hosting providers the same? Don’t they all do the same thing?
In some ways, yes: most hosting providers do the same thing, but it is the servers and configuration that differs. A hosting server is just like a computer: each one sets up their servers and run their technology differently.
So, how has ROI tackled this?
In the past week, ROI moved a client to a new hosting provider and implemented Cloudflare. The results? An increase of 50% performance improvement (based on before and after tests via Google Page Speed Insights).
In another speed test via Pingdom, whilst the score didn’t improve; the loading time of the website was 5 seconds quicker and reduced the number of requests by 20.
BEFORE
AFTER
After the website move our client said:
“So far, it’s looking promising and the site ‘feels’ a lot faster.”
In this case, a website move and Cloudflare implementation decreased the load time of the website and increased the speed performance. This providers a better user experience and improves your Google SEO Ranking
Want to check your site speed?
Contact us today for a free technical check: must request BEFORE FRIDAY.
Just send us an email:
[email protected]
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