According to Google, 97% of consumers search for local businesses online. Ensuring you have offered customers complete, accurate and meaningful information at the exact moment they are searching for the products and services that you sell is likely to lead to more traffic and ultimately, sales.
So why do you need to optimise these results?
Long Answer: Whilst you may currently be working on your website or an SEO campaign, it may take a few months before traffic or rankings are delivered through this method.
With about a third of all searches on Google being location based, Google places makes it easy to get a page one listing. With only 7 spaces to compete for, you must ensure your account is optimised in order to be the first thing Google searchers see. In addition, Google now awards a bigger organic search listing to companies who optimise their accounts.