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AdWords Dynamic Keyword Insertion

Using dynamic keywords saves time and effort

Dynamic Keyword Insertion (DKI) is a handy tool to use in AdWords if you are selling a product or service that is searched for in many different ways by your target market. Using DKIs can be an efficient time saver and allows you to present your ads more often than sticking to exact search terms.

A dynamic keyword insertion relates to the title of your ad. Let’s assume you’re a car dealer, and this is your ad:

New & Used Hondas
Only the best! Great prices when you
come in today, plus one year warranty.

Using an AdWords dynamic keyword insertion, your ad would look like this:

{KeyWord:New & Used Hondas}
Only the best! Great prices when you
come in today, plus one year warranty.

By applying the dynamic keyword brackets, the keyword is interchangeable. This means, if someone types in ‘1998 used Honda’, the ad will insert their keyword into the title and now look like this:

1998 Used Honda
Only the best! Great prices when you
come in today, plus one year warranty.

In specific areas, dynamic keyword insertion works well because it applies to exactly what the customer is looking for. Be wary of campaigns where there is a pattern of people searching for irrelevant terms close to your keywords and make sure you have this covered with the use of negative keywords.

If you’re looking to set up Google AdWords for your business, get in touch with roi.com.au by calling 1300 650 274 today.