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Dynamic Keywords in Google AdWords

Q. What are dynamic keywords?

A. A dynamic keyword relates to the title of your ad. Let’s assume you’re a car dealer, and this is your ad:

New & Used Hondas
Only the best! Great prices when you
come in today, plus one year warranty.

Using a dynamic keyword, your ad would look like this:

{KeyWord:New & Used Hondas}
Only the best! Great prices when you
come in today, plus one year warranty.

By applying the dynamic keyword brackets, the keyword is interchangeable. This means, if someone types in ‘1998 used Honda’, the ad will now look like this:

1998 Used Honda
Only the best! Great prices when you
come in today, plus one year warranty.

In specific areas, the dynamic keyword works well because it applies to exactly what the customer is looking for. Be wary of campaigns where there is a pattern of people searching for irrelevant terms close to your keywords.

If you want a better return from your online advertising spend, call roi.com.au today on 1300 650 274 and discover how our Google AdWords specialists can get you more customers for less money!