WE'RE READY
TO HELP
CONTACT US

Thoughts.

Ewan Watt

Posted by Ewan Watt

FILTER:

The Top 5 AdWords Mistakes & How To Avoid Them

Many people give up on AdWords due to a poor first time experience.

Lots of clicks, a big credit card bill and no customers! Sound familiar? To help your business profit from AdWords, our Google Adwords experts have developed the top 5 AdWords mistakes and 5 tips on how to avoid them.

Top 5 AdWords Mistakes

The Top 5 Mistakes

 
  Mistake 1

Google Display Network Turned On

     

Google Display Network Turned On

When you start an AdWords campaign, one of the default settings is the Google display network is turned on. This means your ads will display on a diverse range of websites that feature Google advertising and most of the traffic will NOT be qualified or relevant.

Tip 1 – Only run your ads on the Google search network until you generate a profit.

 

 

 

 
  Mistake 2

Campaign Settings Too Broad

     

Campaign Settings Too Broad

The temptation is to bid on keywords which provide the highest volumes of traffic. However, broad match bidding on high volume generic keywords like ‘boats’ or ‘finance’ will deliver lots of unqualified traffic.

Tip 2 – Set up your campaign using keywords with exact match and phrase match. This will significantly help improve the quality and relevance of the traffic to your website.

 
 
 
  Mistake 3

Send AdWords Traffic to your Home Page

     

Send AdWords Traffic to your Home Page

The more pages people have to visit to find what they’re looking for, the more likely they are to leave your website. If a potential customer is looking for your brand name, direct them to your home page; otherwise direct the user to the page most relevant to their search query. ie: your product page

Tip 3 – Create a page for your AdWords campaign that is designed to turn the clicks into a sales lead or sale. Aim to provide all the information a customer needs to make a enquiry on 1 page, plus provide answers to the most frequently asked questions.

 
 
 
  Mistake 4

Reduce Bids on High Value and High Converting Keywords

     

Reduce Bids on High Value and High Converting Keywords

Getting more clicks from your budget can be a good thing, but not when you are trying to get better quality enquiries that turn into sales. Sometimes getting more traffic may mean you are taking your AdWords budget away from your most profitable business areas.

Tip 4 – Align your AdWords campaign to your best selling products and highest margin areas.

 
 
 
  Mistake 5

Running a Mobile Adwords Campaign with No Mobile Site or Landing Page

     

Running a Mobile AdWords Campaign with No Mobile Site or Landing Page

A large percentage of AdWords traffic is generated from smart phone devices. If your website is not mobile enabled, users will not hang around. In fact, our research indicates your mobile campaign conversion rate can be reduced by as much as 2-300% if your website is not mobile friendly. That means you are paying 3 times more for sales leads than you need to be.

Tip 5Invest in a mobile site and/or landing page. Your % of mobile visitors that turn into sales or sales leads will quickly increase.

 
 
adwords audit The Top 5 AdWords Mistakes & How To Avoid Them