The Difference Between Adwords And Analytics?
Adwords is Google’s PPC (pay-per-click) platform that allows you to drives traffic to your site.
It helps customers to find you and provides detailed reporting on ad spend and performance. Additionally, you can see which keywords ads users clicked on and which ones generate conversions for your website.
However, it doesn’t show what customers do once on the page – this is what analytics is for.
Adwords measures the user’s actions before visiting the website.
Analytics is Google’s data capture and analysis tool.
Analytics shows the different paths users take on the site, which content is engaging or not engaging and what site factors influence conversion rates.
Analytics measures the user’s experience and actions once they have landed on the page.
The two can, and should be, integrated together for you to make data-backed, informed decisions based on full customer behaviour from initial searches to final purchases. Take full advantage of it – this information is invaluable, something that big businesses would have been paying tens of millions of dollars for 10 – 20 years ago!
Understanding Adwords and Analytics is critical in creating effective PPC campaigns. To speak to an expert at roi.com.au feel free to email or call us on 1300 650 274.