What is the difference between Adwords and PPC?
This is a commonly asked question on Google search that is rarely answered because most Adwords specialists know this difference intuitively.
Simply, Adwords is a brand/type of PPC (Pay-per-click)
Much like Smiths or Lays are brands/types of chips and
Heinz or Rosella are brands/types of Tomato Sauces.
Adwords is Google’s platform of PPC.
Bing Ads is Yahoo Bing’s platform of PPC.
(Example of a Google ad using Adwords)
(Example of a Bing ad using PPC)