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What does the new Google Adwords mean for your business?

Imagine 15 years ago, the Yellow Pages sales representative said to your business: A) You can increase the size of your bold listing by almost 50% B) It won't cost you any more money C) You can update your value proposition or sales messaging da

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What is a favicon? Does it affect SEO?

Favicon – Favourites Icon A favicon, short for ‘favourites icon’, is a small 16x16 or 32x32 pixel image that web browsers display in the URL bar and on browser tabs to help users visually identify a site. The file generally must be in the *.ico

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What is the difference between Exact and Phrase in Google Adwords?

  What is the difference between Exact and Phrase in Google Adwords? Exact:  Contains only the keywords used in their exact order, no other words in no other order. Exact match keywords are created with square brackets around them [  ] &nb

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What is the difference between Adwords Search Network and Display Network?

Search Network: These are the ads that show up in the Google search engine. They are only available in text format. You would choose this if you wanted your ads to come up as people are searching for your specific product or service. &nbs

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How to optimize images on your e-commerce website

If you run an online store, image optimization is an art that you want to master. From attracting shoppers perusing Google images to reducing site load time - image optimization can be an important part of building a successful ecommerce business. Wh

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What is the difference between Adwords and Adwords Express?

What is the difference between Adwords and Adwords Express? Adwords: Google’s full PPC (pay-per-click) platform that allows users complete control over their account, campaigns, Ad groups, Ads and keywords. Adwords Expre

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Basic 15-Point SEO Checklist for New Websites

Launching a brand new website can be tricky; here are some fantastic onsite SEO tips to help you hit the ground running From social networking through to online shopping and business transactions, it’s safe to say that the Australian online landsca

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Conversion Rate Optimisation (CRO) – the last piece of your digital marketing pie!

Conversion Rate Optimisation (CRO) SEO. CRM. CTR. CTA. SEM. In the field of digital marketing three letter acronyms are commonplace and at times befuddling so it is entirely feasible that CRO may have fallen between the cracks. CRO refers to

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What is the difference between impressions and reach?

What is the difference between impressions and reach? Impressions and reach are terms used in Facebook advertising reports as metrics to measure campaign success. Understanding the subtle difference between the two terms is key in u

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What is a meta description?

What is a meta description? A meta description is a brief piece of information that is shown below that title on a search engine results page. The content of meta descriptions are not a factor in the search ranking algorithm and therefore do not di

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What is CTR and how do I calculate it?

Click-Through Rate (CTR) Click-through rate is a term used by advertisers and is a calculation of the percentage of clicks an ad receives when compared to its total ad impressions. ‘Ad impressions’ refers to the number of times an ad has been d

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What is the difference between Adwords and Analytics?

The Difference Between Adwords And Analytics? Adwords is Google’s PPC (pay-per-click) platform that allows you to drives traffic to your site. It helps customers to find you and provides detailed reporting on ad spend and performance. A

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What is the difference between Conversions and Converted Clicks?

What is the difference between conversions and converted clicks? Conversions are the total number of desired outcomes completed on your website which occurred through your Google Ad (online sale, phone call, subscribing, enquiry, etc.).

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How much does a Mobile Website Cost in 2015?

Mobile Website Cost in 2015 Mobile websites have a responsive web design that allows flexibility to its user depending on the size of the screen they’re using. The cost of a mobile website greatly depends on your website intentions and

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What is a no follow link? Why do they exist?

What is a no follow link? To answer this question first we must provide a quick background on how a regular link operates within the field of search engine optimisation (SEO). Regular links, called natural links, connect sites through the use of a te

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What is the difference between Adwords and PPC?

What is the difference between Adwords and PPC? This is a commonly asked question on Google search that is rarely answered because most Adwords specialists know this difference intuitively. Simply, Adwords is a brand/type of PPC (P

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What’s the average cost for SEO in Australia in 2015?

Not sure how much you should spend on SEO? Here’s some valuable information that will help you make the best decision for your business. We first wrote an article on SEO costs and pricing way back in 2011; it’s now 2015 and so, so many things

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Why would I spend money on Adwords when I could use it on other marketing and advertising approaches?

When people are on google they are searching and looking for a solution, they don’t need to be convinced they need it - much like traditional TV or radio. They are already in the momentum of the process of buying because they are proactiv

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DIY AdWords? Or should I hire an expert?

AdWords is a skill and talent like any other, it takes lots of time and experience to master. DIY AdWords can be dangerous and end up costing you more. As they say, if you think paying a professional is expensive wait until you pay an amate

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Why should I pay to have adwords on google when I can get it in the organic search for free?

Adwords is a skill and talent like any other, it takes lots of time and experience to master. Hiring a specialised team in adwords who have a track record of success and high ROI allows you to focus on your business and what you do well rat

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