Customer Complaints & Questions #12 – Activation Emails – Why Am I Getting These?

Every business wants maximum exposure online, and one of the best ways to garner that opportunity is to promote your business via local authority business directories.

Not only will your business receive greater visibility among others, but local search engines will make your business easily accessible to users, and it’s another way to inform potential clients about your company in detail.

Why could you receive activation emails?

As part of your campaign with, we send your business to Australian authority business directories such as the YellowPages and TrueLocal, for example. Some of these directories will require activation on your behalf. This step is an essential part of the process for validity purposes – business directories need to know that they are dealing with a real person and not an automated computer request.

Why do you need to activate?

Simply put, without activating your listing, your business citation will never go live.

Why are citations important to your local business listings?

Citations are defined as ‘mentions’ of your business name and address on other webpages, even if there is no link to your website.

They are a key component of the ranking algorithms for Google Places. Businesses with a greater number of citations will most likely rank higher than businesses with fewer citations. This is because citations validate that a business is part of a community – it’s much harder to fake membership in a city business index or in a chamber of commerce, for example. By providing citations (and links) from these kinds of websites, you can dramatically improve your Local search engine rankings.

If you would like assistance in setting up your business on a local authority business directory, speak with the team at today.

Contact Us


Suite 3, Level 1
801 Glenferrie Road

Hawthorn VIC 3122


Level 4, 10-14
Waterloo Street Surry Hills NSW, 2010

Weekdays: 9.00am-5.30pm