Custom Facebook Page Designs for Effective Brand Promotion
Australia’s leading performance-based search marketing company roi.com.au has launched a Facebook Optimisation service. Designed to help Australian business owners to protect their online identities and increase brand awareness, Facebook Optimisation works best as part of an integrated approach to marketing, both on and offline.
Why use Facebook Optimisation?
There are two key reasons to avail of Facebook optimisation – brand building and brand protection. In an increasingly competitive local national and international marketplace, the need for a more visible online presence is increasing.
Social media, and in particular Facebook, presents Australian businesses with an excellent means of exposing their brand to new and existing audience. This omni-present approach to brand building ensures your business is regularly in the mind of your target market and the social nature of online networking ensures positive word of mouth can be a cost-effective driver of brand awareness.
On Facebook, if you don’t secure your Facebook domain name, someone else can. One of your competitors can effectively trade on the brand you have built, so securing the URL www.facebook.com/mybusinessnamehere is important.
What’s included in Facebook Optimisation?
As part of the Facebook Optimisation service, roi.com.au will secure your Facebook domain name (if not already taken) and provide two distinct branded Facebook landing page which includes your business logo and corporate colours, consistent with your website and other marketing material.
The first branded Facebook page layout will be aimed at encouraging visitors to ‘Like’ your business, while the second layout will display to people who already ‘Like’ your page.