Grow your business in 2011 and beyond with Search Engine Marketing…
This evening roi.com.au is hosting the first in a series of Information Nights at our offices on Croydon Road in Surrey Hills. These information nights are a cross-department initiative from respective teams at ROI and are organised to provide business owners with valuable insights into how search engine marketing can assist in growing their business.
Search engine marketing is now considered a mainstream marketing channel by most Australian business owners and as such is becoming an increasingly important element of marketing strategies across most industries.
Online sales in Australia are currently outgrowing offline sales by 2:1 with domestic online sales set to exceed $7.5bn in 2011. Whether you sell directly through online sales channels or use your online presence solely as a point of contact, the opportunity to generate increased sales through the internet is immense.
What to expect at a roi.com.au search marketing info night
The main focus of the information night is to demonstrate how search engine marketing can positively impact on your business. With that in mind, the following topics will be covered:
- Communicating effectively with your target audience through online marketing channels
- Evaluating organic SEO versus pay-per-click (PPC) advertising such as Google AdWords to determine which works best for your business
- How to effectively incorporate social media platforms such as Facebook and Twitter into a comprehensive search engine marketing strategy
roi.com.au are focused on understanding the needs of Australian business and delivering the best possible return on investment through continuous improvement and transparency in all our efforts.
If you would like to attend a roi.com.au Information Night or would like assistance in your search engine marketing campaign, call us today on 1300 650 274.