Tool Review #6: Acquisio

When you need a PPC performance marketing platform that effectively tracks your campaigns and reports, provides day-to-day management, automation, optimisation and more, then Acquisio is for your business.

As the industry’s leading developer of pay-per-click management software for large and small agencies, it is little wonder why Acquisio is not a free service – it costs $250 to use the features. But don’t be put off by the seemingly expensive price tag for a tool – you do get what you pay for, so it is well worth the investment. For those not readily convinced, you are given the option of a FREE 30 day trial to work your way around the ins and outs.

So what can I do with Acquisio?

Managing multiple campaigns on different platforms is no easy feat and nobody understands this more than Acquisio. Managing your PPC campaign is easy with these major features; each aimed at different elements of the strategy:

  • Mass Editor: This allows for fast and simple mass editing of your account keywords, bids, creatives, URLS and more.
  • Campaign Manager: Uses tools that allow you to build full campaigns in as little as four simple steps.
  • KPI: Lets you set goals and budgets and then automatically adjusts bids and campaigns based on specific events.
  • Reporting: The fully automated reporting process lets you track and report on keyword and creative performance across every major search engine.

Three benefits of using Acquisio

  1. You can manage accounts in multiple currencies quickly and from the one screen
  2. You have clear visibility of your Pay Per Click campaigns across Google, Yahoo! and Bing
  3. You can implement a lot of changes quickly based on customised rules.

Three limitations of using Acquisio

  1. As the system is Flash-based, the mouse must be used for every action, rather than the keyboard. This means some shortcuts are not available.
  2. Proofreading of work is mandatory – there is no spell-checker in the reports.
  3. The amount of training time required to get used to the tool is exhaustive, with training courses slow to reach any conclusive lessons.

Final thoughts?

Despite it taking users a considerable amount of time to get used to the way Acquisio is structured, using this tool as part of your SEM platform strategy is a great idea. Whether you’re a large corporation or a small agency, Acquisio will provide you with wonderful returns on investment. Whatever your goals, Acquisio can take your PPC campaign to the next level.

Rating: 9/10

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