When you need a PPC performance marketing platform that effectively tracks your campaigns and reports, provides day-to-day management, automation, optimisation and more, then Acquisio is for your business.
As the industry’s leading developer of pay-per-click management software for large and small agencies, it is little wonder why Acquisio is not a free service – it costs $250 to use the features. But don’t be put off by the seemingly expensive price tag for a tool – you do get what you pay for, so it is well worth the investment. For those not readily convinced, you are given the option of a FREE 30 day trial to work your way around the ins and outs.
So what can I do with Acquisio?
Managing multiple campaigns on different platforms is no easy feat and nobody understands this more than Acquisio. Managing your PPC campaign is easy with these major features; each aimed at different elements of the strategy:
- Mass Editor: This allows for fast and simple mass editing of your account keywords, bids, creatives, URLS and more.
- Campaign Manager: Uses tools that allow you to build full campaigns in as little as four simple steps.
- KPI: Lets you set goals and budgets and then automatically adjusts bids and campaigns based on specific events.
- Reporting: The fully automated reporting process lets you track and report on keyword and creative performance across every major search engine.
Three benefits of using Acquisio
- You can manage accounts in multiple currencies quickly and from the one screen
- You have clear visibility of your Pay Per Click campaigns across Google, Yahoo! and Bing
- You can implement a lot of changes quickly based on customised rules.
Three limitations of using Acquisio
- As the system is Flash-based, the mouse must be used for every action, rather than the keyboard. This means some shortcuts are not available.
- Proofreading of work is mandatory – there is no spell-checker in the reports.
- The amount of training time required to get used to the tool is exhaustive, with training courses slow to reach any conclusive lessons.
Despite it taking users a considerable amount of time to get used to the way Acquisio is structured, using this tool as part of your SEM platform strategy is a great idea. Whether you’re a large corporation or a small agency, Acquisio will provide you with wonderful returns on investment. Whatever your goals, Acquisio can take your PPC campaign to the next level.