The ROI Wrap: Should Business Be Skeptical of Facebook At Work?

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Welcome to the first edition of ROI WRAP – our snack-sized regular roundup of news, views, tips and tricks from the most influential and authoritative minds in digital marketing from around the globe.

Every week our Content Team will dig deep into the endless resources of the Net to bring you the best blogs, videos, infographics, podcasts and much more to help drive your online business forward. We’ll also slip in our take on where you should be focusing your efforts in the fast changing digital marketing environment.


This week, we couldn’t go past Facebook boss Mark Zuckerberg’s crystal ball gazing as he mused about the future of social media and took a shot across the bows of LinkedIn with the launch of Facebook at Work.

Snapchat was also in the news as the shift in social media from free to paid amplification gained even more traction with the stunning revelation of a $750,000 ‘disappearing ad’.

We share some striking content marketing strategies and look at how the bulk of brands could use social media better.

For the number crunchers and design wonks, we bring you some cool Google Analytics tips and check out the hottest WordPress plugins that will get your website whirring.

Facebook at Work takes on LinkedIn, but will businesses hand over data?

With little fanfare, Facebook has made a move against the likes of LinkedIn and introduced Facebook at Work. But is your sensitive business data safe in Facebook’s hands?


9 Google Analytics Tips to Improve Your Marketing

Some great tips and tool suggestions on how to link your current marketing efforts with Google Analytics.


7 SEO Practices You should Stop Doing Right Now

SEO activities that once helped websites to rank better can now earn a penalty. What are the SEO practices you should pull the plug on immediately?



Mark Zuckerberg On The Future Of Social Media, + More From Q&A

At a public Q&A, social media mogul Mark Zuckerberg was asked what he believed what social networking would look like in 10 years. Login to your Facebook account first to see the video.


The 5 Pillars of Successful Content Marketing

More content is being created in 48 hours than what was produced from the beginning of time until 2003. How do you make yours stand out?


The Best Free WordPress Plugins For January 2015

For a run down on the latest cool WordPress plugins that don’t cost a cent, you can’t afford to miss this.


New Marketing Tactics to Try in 2015: What’s Yours?

Is Video marketing the next big thing?


Are you ready to start paying for your social media?

Is 2015 the year that social media stops being free? Some interesting insights in light of Snapchat’s recent bombshell of charging $750,000 for a disappearing ad.


Where your brand is going wrong with social media

Find out how to link your branding efforts to your social media, grow your audience and engage with them.


A cake decorated with the Twitter logo


Quote from the ROI CEO

Ewan2 “Half of the SEO industry is stuck in the old world and the other half has moved into the new world. We’re three weeks into the new year and people are already getting left behind. My advice is to invest now in cleaning up all the old SEO you did in the last few years. And, yes, it costs money and takes time to clean up your backyard.”

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