Welcome to the ROI WRAP – our snack-sized regular roundup of news, views, tips and tricks from the most influential and authoritative minds in digital marketing from around the globe.
Every week our Content Team will dig deep into the endless resources of the Net to bring you the best blogs, videos, infographics, podcasts and much more to help drive your online business forward. We’ll also slip in our take on where you should be focusing your efforts in the fast changing digital marketing environment.
January has come and gone. What progress have you made on your content marketing strategy? We investigate what the best tactics are to deploy in 2015.
For website developers, we have a piece on what not to do to your website and another on how to get your site into shape for 2015. And be sure to view some of our own best website designs.
We also provide you with an article on how to engage with Twitter Influencers to boost your company’s profile.
Find out how social media can add financial value to your company. And read an A-Z guide on how you can do better on social media.
Plus, we introduce a new feature for The ROI Wrap – Tweets of The Week. We share the latest opinions, news and updates from the world’s leading digital marketing thinkers. Start engaging with them right here.
And don’t miss our CEO’s Quote of the Week. In this edition, you can view Ewan Watt’s 3-minute video in which he shares his thoughts on the key areas business should be focusing its efforts to get ahead in 2015.
Tweets Of The Week
Tech gives us vast access to shareable content, but we still need to use our human brains to curate wisely & think for ourselves. #BizHeroes
— Madison Jones (@MadisonJonesHR) February 3, 2015
Google, Microsoft, and Amazon bribe Adblock Plus to unblock their ads: http://t.co/cdZCzqu3j4
— Rand Fishkin (@randfish) February 2, 2015
— Jeff Bullas (@jeffbullas) February 3, 2015
BLOG OF THE WEEK:
Top content marketing blogger Jodi Harris asks: “How can you determine which content marketing initiatives are really worth your (precious and limited) time and budget?” Read on to find out her answer.
Why just focusing on what you sell doesn’t work, and nine other traps that should be avoided for local search success in 2015.
Some thought-provoking tips on how to improve your ad writing for PPC.
Have you ever wondered how to get Influencers to share your content? Read this article to find out in three steps.
The always knowledgeable Jayson DeMers provides information on mixing SEO and social media, such as growing your number of followers and increasing brand awareness.
A useful and easy guide to help overcome the dreaded writer’s block.
What should be on your list of SEO skills to learn this year? Author Jim Yu suggests five techniques to master.
An A-Z guide for creating better social media content – from adding audio to zeroing in on YouTube.
A great read that walks you through the best ways to get better Google rankings with a smart SEO campaign.
Thinking long term? A company that has modern processes like social media is far more likely to be worth more money to prospective buyers. Find out how to build the value of your biggest asset.
Quote from the ROI CEO
Ewan Watt: “Anyone can go to Google, access this incredible amount of information. So your customers are more knowledgeable than ever before and you need to stay ahead of the game. Investing in online and showcasing your knowledge in terms of things like social and content marketing is an absolute essential in 2015”
How Business Can Get Ahead in 2015