Welcome to the first edition of ROI WRAP – our snack-sized regular roundup of news, views, tips and tricks from the most influential and authoritative minds in digital marketing from around the globe.
Every week our Content Team will dig deep into the endless resources of the Net to bring you the best blogs, videos, infographics, podcasts and much more to help drive your online business forward. We’ll also slip in our take on where you should be focusing your efforts in the fast changing digital marketing environment.
This week, we couldn’t go past Facebook boss Mark Zuckerberg’s crystal ball gazing as he mused about the future of social media and took a shot across the bows of LinkedIn with the launch of Facebook at Work.
Snapchat was also in the news as the shift in social media from free to paid amplification gained even more traction with the stunning revelation of a $750,000 ‘disappearing ad’.
We share some striking content marketing strategies and look at how the bulk of brands could use social media better.
For the number crunchers and design wonks, we bring you some cool Google Analytics tips and check out the hottest WordPress plugins that will get your website whirring.
Some great tips and tool suggestions on how to link your current marketing efforts with Google Analytics.
At a public Q&A, social media mogul Mark Zuckerberg was asked what he believed what social networking would look like in 10 years. Login to your Facebook account first to see the video.
More content is being created in 48 hours than what was produced from the beginning of time until 2003. How do you make yours stand out?
For a run down on the latest cool WordPress plugins that don’t cost a cent, you can’t afford to miss this.
Is Video marketing the next big thing?
Is 2015 the year that social media stops being free? Some interesting insights in light of Snapchat’s recent bombshell of charging $750,000 for a disappearing ad.
Find out how to link your branding efforts to your social media, grow your audience and engage with them.
Quote from the ROI CEO
“Half of the SEO industry is stuck in the old world and the other half has moved into the new world. We’re three weeks into the new year and people are already getting left behind. My advice is to invest now in cleaning up all the old SEO you did in the last few years. And, yes, it costs money and takes time to clean up your backyard.”