Even today SEO has the reputation of being a black art and a tricky way of manipulating the rankings of the search engines. However, nothing could be further from the truth. Search engine optimization companies ultimately help consumers find what they are looking for. SEO is about matching your content and online strategy to how your customers think and search for your products.
If you look at SEO from a technical perspective it’s about coding and tags, however, in 2010 your search engine optimisation campaign is about generating more qualified traffic and sales. For too many years SEO has been misunderstood, and this represents a great opportunity for your company to get ahead of your competitors who still think SEO is a technical project and inserting meta tags. Nothing could be further from the truth.