Before you invest in a SEO package, consider your desired outcome
Small business owners in Australia are often drawn to cheap SEO packages as a low cost fix to their online marketing efforts – they enter the world of SEO with great expectations and often leave frustrated, disappointed and out of pocket because the package they were sold didn’t work.
Success in SEO is becoming increasingly challenging for Aussie businesses and agencies alike – it’s a more competitive landscape nowadays, so customization of the SEO solution is very important.
Interest in the internet as a sales channel continues to enjoy considerable growth in Australia with everyone from small-to-medium business owners to major multinational corporations reaping the rewards of an online marketing strategy.
Many businesses owners are reluctant to invest in SEO and pay-per-click for a variety of reasons – they are venturing into the unknown; they have budget constraints; they are happy with current growth and in some circumstances, people just don’t know about what a strong internet presence can deliver to a business.
A trend we have seen in recent years is that businesses already involved in SEO tend to reinvest as they see results. Newcomers tend to take tentative steps with smaller SEO packages at first and then build upon that investment to a more customised solution as they develop trust and a belief that SEO can deliver.
Be wary of off-the-shelf SEO packages if you plan to grow your business
As a rule, those who invest in SEO packages are in survival mode, while business owners with a more aggressive growth strategy opt to go that extra yard and invest in a customised solution.
If you are considering investing in online marketing and SEO – look at what you are trying to achieve as a business, set a target and compare how SEO companies propose to meet your objectives.
If a search marketing company is offering you an off-the-shelf SEO package, they are not considering your business objectives or specific targets. There is no one-size-fits-all package in SEO that delivers results for every kind of business – certain industries are incredibly competitive, so basic SEO packages just won’t cut it.
Your budget shouldn’t dictate what you spend on SEO – your business goals should. While SEO packages are probably worthwhile for established businesses looking to tick along and migrate their ad spend from offline to online, businesses with significant growth ambitions know that it takes money to make money.
A custom SEO solution may cost more – but if it’s tailored to your business and measured directly against what you are trying to achieve as a business, it’s a more worthwhile investment than an out-of-the-box SEO package which could very well be hit and miss.
The online marketing industry will continue to grow – get the right SEO solution
Recent data suggested that over 40% of smaller businesses in Australia are yet invest in online marketing in any way, but if SEO and the online avenue continues to represent value, then growth is likely to continue for some time to come.
For those businesses to really enjoy success from their online investment, they need to educate themselves and set realistic objectives and work in tandem with a specialist SEO company to achieve those targets.
Have you set an ambitious business target for the year ahead? Click here to read about how ROI provide you with a customised SEO solution that delivers a positive return on your investment.