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Google Chrome to flag insecure and untrustworthy sites

Picture this - you're on a website, about to register your details to sign up to a mailing list, receive that free product trial or buy your favourite pair of shoes on a site you've shopped at for years. In the top left hand corner, a bright red

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ROI.COM.AU Digital Update – Episode 1

The Digital Update is ROI.COM.AU’s new series of fortnightly videos on the latest in digital marketing – and we’re happy to say the first episode is now live. In the maiden edition, digital strategists Caleb Wynne, Robert Somers and Brett de

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What does the rise of voice search mean for SEO in the future?

What is Voice Search? The future of search is an ultimate mobile assistant that helps you with your daily life so you can focus on the things that matter.  - Behshad Behzadi (Google’s Director of Conversational Search) Voice search means

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What is a favicon? Does it affect SEO?

Favicon – Favourites Icon A favicon, short for ‘favourites icon’, is a small 16x16 or 32x32 pixel image that web browsers display in the URL bar and on browser tabs to help users visually identify a site. The file generally must be in the *.ico

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Is SEO extinct? The evolution of Online Audience Optimisation

Online Audience Optimisation (OAO) is an advancement of search engine optimisation (SEO) that encompasses aspects of social media marketing, user experience and content marketing. It is a return to the traditional marketing value of understanding a t

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How to optimize images on your e-commerce website

If you run an online store, image optimization is an art that you want to master. From attracting shoppers perusing Google images to reducing site load time - image optimization can be an important part of building a successful ecommerce business. Wh

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Basic 15-Point SEO Checklist for New Websites

Launching a brand new website can be tricky; here are some fantastic onsite SEO tips to help you hit the ground running From social networking through to online shopping and business transactions, it’s safe to say that the Australian online landsca

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The 7 Easiest Ways to Increase your Site’s Ranking (SEO)

Reaching the top of Google is like reaching a mountain top – it takes hard work and a centralised dedication to what it is you’re focused on. And besides that, it’s the true pinnacle of success in terms of getting your product or serv

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What is a meta description?

What is a meta description? A meta description is a brief piece of information that is shown below that title on a search engine results page. The content of meta descriptions are not a factor in the search ranking algorithm and therefore do not di

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How much does a Mobile Website Cost in 2015?

Mobile Website Cost in 2015 Mobile websites have a responsive web design that allows flexibility to its user depending on the size of the screen they’re using. The cost of a mobile website greatly depends on your website intentions and

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What is a no follow link? Why do they exist?

What is a no follow link? To answer this question first we must provide a quick background on how a regular link operates within the field of search engine optimisation (SEO). Regular links, called natural links, connect sites through the use of a te

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Doing your SEO in-house vs. outsourcing it

SEO. Yes, we said it. Don’t run, or panic, or cry your eyes out at the thought. Face it, SEO is an industry that’s been amongst the fastest growing for many years now. (Some) Companies have realised that quality SEO is the only way to grow tra

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How to Write Content with Semantic Keywords

What are Semantic Keywords? Semantics is basically how one person interprets a word. Invariably two people can differ on the exact meaning of a word. This leads to how individuals search for the same product or thing using different search terms. As

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What’s the average cost for SEO in Australia in 2015?

Not sure how much you should spend on SEO? Here’s some valuable information that will help you make the best decision for your business. We first wrote an article on SEO costs and pricing way back in 2011; it’s now 2015 and so, so many things

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I was ranking first page 2 years ago. Why is it so hard to recover my old rankings?

More and more websites are entering the market every day. Increased competition means it is constantly getting harder to rank for most terms - even previously non competitive terms. On top of this Google's search results are always changing and updat

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Why SEO is just as important as SEX

Intimacy, like SEO, doesn’t just magically happen. It has to be built up over time. And much like SEO, often times, the harder you work at intimacy, the more valuable and rewarding it will be. So we’ve decided to kill two birds with one stone

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Quick Tip of the Week – Easy Ways to Keep Content Fresh

WE'VE all heard how regularly updating a website boosts traffic. But most people don't have time for that. Here's how to keep it fresh when you're time poor. Install social media plugin on website Amplify your social media feed by republishing post

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How to get Google star ratings

SO YOU’RE ranking on the first page of Google. Well done. But unfortunately, it looks lacklustre compared to competing listings which have star ratings. Links with star ratings nearly always win more traffic. If only you could make your Google li

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Why does my website load slowly?

HAVING a blog or website that is slow to load can kill your traffic and send your readers packing. If your site doesn’t load in just a few seconds, your average I-need-it-now-or-forget-it web surfer will be on to greener (and faster) pastures. P

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Why does Google display the wrong page on my website?

OFTEN the page you want to rank - the one that people will find relevant and useful to their query - isn't the page Google has decided to place highest. Yes, it's great to be ranking well, but it’s frustrating to have people seeing pages that are

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