With continual changes to SEO ranking algorithms, search engines are placing an increasing emphasis on providing the most relevant website content for users. As a result, it’s becoming more important to ensure that you are aware of duplicate content and its implications on SEO rankings.
So what is duplicate content and why is this important? Simply put, duplicate content refers to content which appears more than once across the Internet. It’s essential not to copy any form of content from other websites, not have multiple websites with your content duplicated. When search engines detect that duplicate content is present, site owners will often be penalised with severe rankings and traffic losses.
By ensuring that your content is unique and useful to users, not only will potential customers be more interested in your copy as it differs from that of your competition, but search engines will also consider your content to be more relevant, providing a positive effect on your rankings.