How to get your website on the first page of Google
The most common question we get from internet novices is this: ‘how do I get my website on the first page of Google?’
For new businesses, or companies new to the internet at least, getting to the first page of Google is one of the key milestones of a successful online marketing campaign. Once on Google’s first page of search results, the objective changes to getting your website to the top of Google’s search results and repeating the process for as many popular search terms as possible.
Firstly, it’s important to ensure that your website is visible on Google search, which can be done by searching for it in Google. If it’s not visible on Google search, submit your URL (site address e.g www.roi.com.au) to Google here.
Once your site is on Google, the process of getting it to the first page of search results is called search engine optimisation or SEO. Depending on the competitive nature of your industry and other factors, it may take weeks or months to get to the first page of Google, especially for the most popular search results. There may be instances (usually new or niche markets) where first page ranking happens much quicker than this but in most cases it will take several weeks.
Here are a few helpful hints to assist you in trying to get your website to appear on the first page of Google:
You need to optimise your website to make it more appealing to Google
Optimising websites is an ongoing process which Search Engine Optimisation services can provide for you if needed. Getting the basics right involves having a quality site map, optimised title tags and meta descriptions, search engine friendly URLs and optimised page content, which we look at in greater detail in the next point. Learn about Google Webmaster Tools and how it can help identify reasons why your site is not being indexed by Google. If all this technical jargon sounds difficult to understand, consult our blog for more helpful articles or call us on 1300 650 274 for advice.
Target Longtail Keywords to get to the first page of Google search results
If you are in a competitive online industry (most industries nowadays), it is an uphill battle to get to the first page of Google for the most competitive, high traffic search terms. Thinking outside the box can be a much quicker route to success and will influence your chances at ranking for the most competitive terms in the future. Use free resources like Google Analytics and the Google AdWords Keyword Tool to examine different ways web searchers look for your products or service online. If you can get your website to the first page in Google for these less competitive longtail terms, it’s the first step on the route to lasting success.
An example is best to explain longtail:
‘guitar’ might be a common, competitive keyword for a music store whereas ‘new Yamaha acoustic guitar’ would be a longtail variation. Longtail generally delivers less traffic but searchers are generally closer to a purchase and competition for these keywords is low, so getting to the first page of Google is easier in these instances.
Quality websites are on Google’s radar for first page ranking results
Quality is now an important element of getting on Google’s first search results page. In 2011, Google have highlighted quality as a key element of evaluating websites. Quality copywriting, utilising your selected keywords naturally will help you get first page results and distinguish your site from low-quality alternatives.
Google Places offers the quickest opportunity to get your site to appear on Google’s first page
In 2011, Google made changes to their algorithm which incorporated Google Places into organic search results. To SEO novices, this may sound like technical jargon but if you take just one valuable nugget of information from this article it’s this – getting a Google Places listing is the best opportunity to get your website to the first page of Google quickly.
Getting links from other websites is an important part of getting your site to the first page
Links from other websites are like online votes, or seals of approval. Securing links from as many (quality) websites as possible is an excellent way of making your website more visible to Google. If Google sees that you have links (or votes) from several other reputable websites, it will give your website greater credibility which will help your site rank better in search results and eventually help you reach the first page.
Following The Steps Above Will Get Your Website On Google’s First Page
If you can successfully apply these steps on a consistent basis, you will start appearing on the first page of Google. Reapplying the process and getting repeat traffic will help you stay there and move towards the top of the page.
For assistance in getting to the top of the first page of Google, contact roi.com.au. We have put hundreds of websites at the top of Google search pages for roughly 10,000 different keywords in scores of industries for businesses in Melbourne, Sydney, Brisbane and right throughout Australia.