Writing content sounds easy enough, doesn’t it? I mean anyone literate can spit regurgitate a bit of information and make it sound semi-intelligible. Well, that all depends if the all-wise Google approves of your content. After all, isn’t that what Google is about? People all over the world type in their inane questions and Master Google responds, so obviously your content has to be relevant.
According to Google’s Webmaster Tools, ‘keyword stuffing’ can be defined as the loading of a webpage with copious amounts of keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. These keywords often appear in chunks and out of context, creating a negative user experience which eventually can lead to your website being penalised. (https://support.google.com/webmasters/answer/66358?hl=en)
What does that mean? Keyword stuffing, intentional or accidental, can lead to all sorts of undesired effects such as a spammy website, poor user experience and potentially being punished by Google with a drastic drop in page ranks.
Tips for future avoidance of the dreaded keyword stuffing
To spell it out in layman’s terms, here’s an example of keyword stuffing using the phrase “delicious white chocolates”:
We sell delicious white chocolates at our delicious white chocolate shop. Our delicious white chocolates have been lovingly made in the factory so if you are thinking of eating some delicious white chocolates, please contact our delicious white chocolate creators today!
Clearly, no one would write that (I hope!) But here are some tips:
- Rephrase blocks of keywords
- Spread the keywords phrases naturally throughout a block of text
- Add value to the reader – Focus on creating content that is rich with information that will be beneficial and of use to the reader. Think about why Wikipedia is so popular and favoured by Google.
- Use synonyms with discretion – Rather than repeatedly shoving “romantic getaway” down the readers’ throat, try interchanging it with “romantic escape” and “romantic retreat”.
- Take advantage of online keyword density tools such as http://tools.seobook.com/general/keyword-density/ – Try not to let any keywords go over 5% density
All in all, a simply way to go about it is to focus on building a happy medium between using keywords for easy rankings while delivering value to a customer. Once you’ve got that down pat, start tracking how effective your content actually is at delivering qualified traffic, readers that will convert to a sale. For 3 simple ways to track the effectiveness of your content, click here.
For great content that will increase your click-through and conversion rates, contact one of ROI’s content specialists today for a free quote and assessment of your website’s content.
We would love to hear your thoughts or suggestions on how to effectively and ethically create Google-friendly content, leave us a comment below!
Good luck and may the force be with you.
Disclaimer: This article was produced as part of a learning initiative for our graduate program. The tips and facts presented are not necessarily shared by roi.com.au