In the ever evolving and fast paced world of SEO, nothing is proving to be more integral than quality, compelling copy. One of the first building blocks in creating a successful and sustainable SEO programs should be to create a solid copywriting executive and/or team, so you know that regardless of how your ranking strategies may change, you’re going to have what Google heralds above all – good content.
While it may seem obvious that copy is integral to any successful site as it is the core source of information about your products/services/business etc., it is surprising how many businesses or SEOs ignore the need for quality content.
Keyword saturated content – A good way to get slapped by The Panda
Google is now aware of the keyword-stuffing habit that many SEOs or DIY optimisers have adopted. In order to stay ahead of the competition and really make your sites visible to Google’s crawlers you need to ensure your copy is not over done with keywords. This constitutes as spam in today’s SEO copywriting handbook and needs to be avoided.
Taking the time and enlisting people with the skill to craft compelling and relevant content will set your website up for success.
But Wait! There’s more! Selling your product minus the spam: Conversion based copy
Writing for the purpose of sales or promotion is a tricky business. You need to create content that is enticing enough to actually do its job (i.e. sell a product or service) while at the same time not spamming the page with cheesy sales pitches.
Conversion based copy requires skill and craftsmanship
You need to be able to recognise a range of unique selling points of your business/service, and place them strategically on the page that will direct the eye of your readers. Also, being able to create a dynamic and enticing call to action that will encourage readers to convert into customers is essential.
Contact roi.com.au today if quality SEO copywriting is something you feel would enhance your campaign. It is one of the many SEO services we offer to get you the exposure you need in the online world to grow.