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ROI.COM.AU Digital Update – Episode 1

The Digital Update is ROI.COM.AU’s new series of fortnightly videos on the latest in digital marketing – and we’re happy to say the first episode is now live. In the maiden edition, digital strategists Caleb Wynne, Robert Somers and Brett de

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Are your Facebook sales leads going unnoticed?

WE ALL know about the unending rise of Facebook as a communication tool. So it makes sense that more and more Australians now make enquiries by sending messages directly to a business’s Facebook page. That means that in 2016, not monitoring a

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Facebook re-invents Like button: What does it mean for marketers?

OFFICIALLY live in Australia as of Thursday, Facebook users now have a more detailed way to express their feelings through a range of new emojis. Positioned next to the “like” button, the new emojis of “haha”, “love”, “wow”, “sad

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Facebook Ads: Boosted, Promoted or Newsfeed Ad?

What is the best method for Facebook Advertising? Every business these days is aware of the benefits of having a strong social media presence even if they are not actively engaging in social media marketing themselves. Increased exposure, traffic, br

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What is the difference between impressions and reach?

What is the difference between impressions and reach? Impressions and reach are terms used in Facebook advertising reports as metrics to measure campaign success. Understanding the subtle difference between the two terms is key in u

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What is Facebook remarketing and how does it work?

What is Facebook Remarketing? Facebook remarketing allows you to run targeted advertising through Facebook to anyone who has visited your website. A piece of code added to your website can place a “cookie” in the browser of a use

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Top Facebook Advertising Tip for 2015

FACEBOOK advertising is a quick and affordable way for businesses of all sizes to expand reach and boost sales. But most Facebook advertisers are failing to capitalise on their biggest asset - reconnecting with prospects who have already engaged wit

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Think Outside The Box With Facebook Remarketing

FACEBOOK can be a gift that keeps giving for savvy marketers who know how to tap into its power. But much of its potential is not immediately obvious unless you are prepared to think outside the box. Remarketing, for instance, remains a mystery to

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B2B companies: Use LinkedIn For Your Content Marketing Strategy

SO YOU have just written an interesting article for your business's new blog page. You shared it on Facebook and Twitter, and you got a few likes and even a retweet, but other than that, there is not a lot of traction. The people reading your conte

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Plan Your Online Marketing For 2015/16 Financial Year

WITH June 30 fast approaching, it's the perfect time for Australian businesses to develop new digital marketing strategies for the new financial year. Many companies are quickly spending any remaining budget to reduce tax bills – some are even th

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10 Facebook tools to help Australian businesses

MOST Australian businesses in 2015 want to create Facebook accounts that add real value to their bottom line. But grabbing the attention of the right customers is never as easy as it seems. Here is a selection of our top picks for Facebook market

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Five tools to boost your LinkedIn presence

LinkedIn has evolved to become one the most important and prevalent resources for professional networking. But, even in 2015, many Australian businesses are not realising LinkedIn’s potential. The following is a list of LinkedIn tools to help i

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Top Five Underrated Twitter Tools

Bitly Bitly is more than just a link-shortening service. You can also see the stats for any Bitly links you share. As an added bonus, you can even create your own custom short domain to match your brand so you can have your own message or branding

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Australian social media statistics: How they matter to your business in 2015

Is social media marketing a passing fad or a profitable way to market your business? In its latest survey, Sensis reveals what Australian consumers and businesses are doing with social media. It's well worth casting your eye over the results. Soc

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5 Golden Rules to Prosper on Social Media

Australian businesses are missing a number of tricks when it comes to marketing themselves on social networks. But it's never been easier to quickly grow a following and start engaging directly with people who are likely to become customers. In t

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Should You Buy Facebook Likes?

Building a Facebook audience is never an easy task. We've previously outlined ways to grow a social media audience through the five P's. But there was one practice we didn't mention - purchasing Facebook Likes. Is it a worthwhile investment to

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How To Build Your Social Media Audience

The Five P's To Increase Your Social Media Audience It’s a familiar situation: You have decided to set up some social media accounts for your business. After planning your strategy and creating the accounts, you've been excitedly pushing out po

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New Rating Score Helps Facebook Advertisers

Digital marketers around the world are rejoicing at the news that Facebook will be judging them. The world's most popular social networking platform has announced that it will be rolling out a new feature that will provide a score between 1 and

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Five Reasons Your Business Should Be On Google+

Customers are searching the Internet more than ever to find products and services. Google+ helps a business to be more visible to potential customers on the world's largest search engine. It's also an easy and cost effective way to compe

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Top Social Media Marketing Trends 2015

What are the experts saying? Just like the latest fashion, social media is always changing. According to Jeff Bullas a staggering 72% of internet users are now active on social media. But the statistics don't stop there! A 2014 study by Marketing

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