Experienced Twitter disciples are quick to espouse its virtues as a way to connect with customers, market a business and spy on the competition.
They’ll also point out how Twitter can be used to monitor feedback, deliver updates and build brand loyalty.
If you haven’t jumped on the social media bandwagon for your business, Twitter is a wise way to start because you can build an audience and get tangible results fast.
But it’s important to do some preparation before you take a leap into the great unknown.
- 1. Identify Your Audience
It sounds ridiculously simplistic and doesn’t need a second thought, does it? Well, think again. Careful consideration of who you want to connect with on Twitter is one of the cornerstones of success. Identifying who your customers are, your major competitors and leading thinkers in your area of special interest is a good starting point. Informing your customers about how they can find you on Twitter is an easy one, working out how to find Twitter users who share similar interests can take time but you have to start somewhere.
- 2. Determine The Content
The best entrepreneurs are often driven to fix something they believe is broken or create something that doesn’t exist. This gives them a powerful story to tell. But what you share is a reflection of your personality. Share your frustrations, your victories, some personal passions. Most of all, strive to educate and inform your followers by being as transparent and helpful as possible. Remember to “Tell, Not Sell”. You’ll soon develop a good reputation and word will spread. Make sure you use your Twitter feed to share information from thought leaders in your industry to show you are keeping up with the latest changes.
- 3. Advertise
Twitter is a complex beast. It holds masses of data that gives you access to an instant audience of potential customers. Once you know who you want to talk to and have developed some goals about the conversations you want to have, advertise to your prospects and they’ll start knocking at your door.
- 4. Tweet Tweet Tweet Tweet Tweet
Keep the information flowing. Set some goals around daily activity volumes. Not everything you share will strike a chord with all of your audience. Try to vary the tone of the message so your Tweets appeal to a wide selection of your followers. If your business offers a range of different products or services, make sure you are keeping followers updated with developments in all areas. If you don’t post relevant, useful information regularly, growth in your follower numbers will sputter rather than soar.
- 5. Retweet, Follow, Ask Questions
Sharing other people’s Tweets and following people is a quick way to grab their attention and start engaging with them. Set goals of trying to follow people back who follow you if they are your customers, have a common interest or an established large network of followers. Broadening your network like this can produce staggering results if you have set out to grow a large audience.
- 6. Improve Engagement
Twitter followers “engage” with you by clicking on, sharing, retweeting and favouriting your links and Tweets. The best results are achieved by following a few simple rules. Include hashtags, images, videos, and links to blogs in your Tweets. Headlines are important too. Tweets containing a number, a question or that lead to a set of instructions on how to get better at something attract more engagement if the content is on subject for your audience.
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